Ho, Vi Truc, Industrial University of Ho Chi Minh City, Viet Nam

• Independent Journal of Management & Production Vol. 13 No. 5 (2022): Independent Journal of Management & Production - Articles
  Factors affecting the value of online advertising among Vietnamese youths
  Abstract  PDF
• Independent Journal of Management & Production Vol. 13 No. 5 (2022): Independent Journal of Management & Production - Articles
  Motivation impulses customers' online shopping intention via cashback and rewards mobile applications
  Abstract  PDF
• Independent Journal of Management & Production Vol. 12 No. 1 (2021): Independent Journal of Management & Production - Articles
  Advertising avoidance: a literature review
  Abstract  PDF  HTML
• Independent Journal of Management & Production Vol. 12 No. 4 (2021): Independent Journal of Management & Production - Articles
  Impact of electronic word of mouth to the purchase intention - the case of Instagram
  Abstract  PDF  HTML
• Independent Journal of Management & Production Vol. 11 No. 6 (2020): Independent Journal of Management & Production - Articles
  Factors affecting the intention to purchase townhouse
  Abstract  PDF  HTML