Chaves, Eduardo de Paula e Silva, São Paulo Federal Institute, São Paulo University, Brazil

• Independent Journal of Management & Production Vol. 8 No. 4 (2017): Independent Journal of Management & Production - Articles
  Identity, Positioning, Brand Image and Brand Equity Comparison.
  Abstract  PDF  HTML
• Independent Journal of Management & Production Vol. 10 No. 1 (2019): Independent Journal of Management & Production - Articles
  To be or to consume? That is the question: Semiotics Analysis of Advertisements of largest Retail Supermarkets in Brazil
  Abstract  PDF  HTML