Pham, Cuong Hung, Foreign Trade University, Viet Nam

• Independent Journal of Management & Production Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE) - Contemporary Issues on Management, Engineering and Economics
  Factors Influencing marketing activities of consumer goods retailers in the context of the 4.0 industrial revolution: Evidence from Vietnam
  Abstract  PDF
• Independent Journal of Management & Production Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE) - Contemporary Issues on Management, Engineering and Economics
  Roles of customer care in consumer goods retail marketing: evidence from Vietnam
  Abstract  PDF
• Independent Journal of Management & Production Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE) - Contemporary Issues on Management, Engineering and Economics
  Review consensus effects on e-wom and consumer goods e-purchase satisfaction: evidence from Vietnam
  Abstract  PDF
• Independent Journal of Management & Production Vol. 13 No. 4 (2022): Independent Journal of Management & Production (Special Edition CIMEE) - Contemporary Issues on Management, Engineering and Economics
  Influence of online reviews on consumer purchase behavior: a case of Vietnam
  Abstract  PDF