Kheiry, Bahram, Iran, Islamic Republic of
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Independent Journal of Management & Production Vol. 11 No. 6 (2020): Independent Journal of Management & Production - Articles
Authentic marketing pragmatic marketing (components, foregrounds, outcomes): interactions & conflicts
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Independent Journal of Management & Production Vol. 11 No. 6 (2020): Independent Journal of Management & Production - Articles
Surveying the impact of authentic and pragmatic marketing by paradigm shift on brand authentic: a case study of selected Azad Universities (Anzali, Tehran Matkaz, Tonekabon)
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