Investigating the buyer-seller relationships in the economic recession: A qualitative approach

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Irene Samanta


The research paper described the in-depth interviews used in investigating the buyer-seller relationships in the e-commerce world during the economic recession in Greece. The data collected from these interviews were analyzed. The qualitative research findings identified how B2B e-commerce has started to change the future of the participating organizations in Greece. Οn the one hand, a number of benefits have occurred from the development of e-business and on the other hand B2B firms need to adopt an innovation culture and redefine  their relationships with their partners from the e-marketing point of view in order to survive in the rapidly changing environment. The results of this research are used to assist the author in the future  to examine a larger sample of B2B firms in order to validate the intention of companies to move from the traditional environment and to establish e-relationships in an e-business context.

Article Details

Author Biography

Irene Samanta, Piraeus University of Applied Sciences (TEI)

Dr. Irene Samanta obtained a degree (B.A.) in Business Administration, M.Sc. in International Marketing from University of Paisley (UK) and Ph.D. from the University of the West of Scotland (UK). Her Ph.D. research was on the modelling the relationships in B2B firms under e-marketing practices. Her main research interests are in the areas of e-relationships, e-marketing, international marketing and research methods.

The last years she is working as a Ass. Professor in the above fields in the Department of Business Administration in. Piraeus University of Applied Science. She is academic director    at the M.Sc. in International Business Management and she has taught the last ten years in M.Sc. programmes in national and international level. She has supervised a large number of M.Sc. dissertations concentrated in the area of   electronic relationships and social media. She participates as Researcher in European projects. She is editor and co-editor in several chapter books. She is author or co-author of several papers in various scientific journals, chapter-books, conference proceedings, and several articles   in economic journals. She is the co-author of six text books and the author of a monograph. She participates as an active member in academic associations and    professional associations


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