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Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation
Elmira Shadi, Ailar Ebrahimi Hesari, Behzad Shahrabi
1583-1599
The relationship between brand equity and intention to buy: the case of convenience stores
Phuong Viet Le-Hoang, Giang Truong Nguyen, Huong Thanh Thi Phung, Vi Truc Ho, Nhan Trong Phan
434-449
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