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The service-dominant logic in marketing: an essay with teachers and students of the master's in administration

Maicon da Silva

353-376

Documentary study of value cocriation in private higher education: the case in a post-graduation program

Luis Carlos Alves da Silva, Maicon da Silva, Flávio Régio Brambilla

1971-1993

A bibliographical analysis in the literature of value co-creation in private higher education between the years 2006 to 2016

Maicon da Silva, Luis Carlos Alves da Silva, Flávio Régio Brambilla

1323-1341

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e-ISSN 2236-269X

 Creative Commons License The IJM&P Journal and the texts published here are licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Based on the work available at http://www.ijmp.jor.br. Additional authorizations to those granted under this license may be available at http://www.ijmp.jor.br.

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