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Surveying the impact of authentic and pragmatic marketing by paradigm shift on brand authentic: a case study of selected Azad Universities (Anzali, Tehran Matkaz, Tonekabon)
zohreh ali esmaeili, Bahram Kheiry
1915-1951
Authentic marketing pragmatic marketing (components, foregrounds, outcomes): interactions & conflicts
Zohreh Ali Esmaeili, Bahram Kheiry, Farzin Farahbod
1778-1813
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