, Industrial University of Ho Chi Minh City, Viet Nam
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Independent Journal of Management & Production Vol. 13 No. 2 (2022): Independent Journal of Management & Production - Articles
Relationship between influencer marketing and purchase intention: focusing on Vietnamese gen Z consumers
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Independent Journal of Management & Production Vol. 13 No. 5 (2022): Independent Journal of Management & Production - Articles
Factors affecting the value of online advertising among Vietnamese youths
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Independent Journal of Management & Production Vol. 13 No. 5 (2022): Independent Journal of Management & Production - Articles
Motivation impulses customers' online shopping intention via cashback and rewards mobile applications
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Independent Journal of Management & Production Vol. 12 No. 2 (2021): Independent Journal of Management & Production - Articles
Intention to use m-banking application: an empirical study in Ho Chi Minh City
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Independent Journal of Management & Production Vol. 12 No. 1 (2021): Independent Journal of Management & Production - Articles
Behavior Intention To Purchase Real Estate: An Empirical Study In Ho Chi Minh City
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Independent Journal of Management & Production Vol. 12 No. 1 (2021): Independent Journal of Management & Production - Articles
Advertising avoidance: a literature review
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Independent Journal of Management & Production Vol. 12 No. 4 (2021): Independent Journal of Management & Production - Articles
Impact of electronic word of mouth to the purchase intention - the case of Instagram
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Independent Journal of Management & Production Vol. 11 No. 2 (2020): Independent Journal of Management & Production - Articles
The relationship between brand equity and intention to buy: the case of convenience stores
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Independent Journal of Management & Production Vol. 11 No. 6 (2020): Independent Journal of Management & Production - Articles
Factors affecting the intention to purchase townhouse
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Independent Journal of Management & Production Vol. 11 No. 4 (2020): Independent Journal of Management & Production - Articles
Determinants of customer's apartment purchase intention: is the location dominant?
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Independent Journal of Management & Production Vol. 11 No. 1 (2020): Independent Journal of Management & Production - Articles
Factors affecting employee satisfaction: the case of land plot sales staffs
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