The growth imperative (TGI): an approach to alleviate/eradicate poverty

Main Article Content

Leandro Adolfo Viltard

Abstract

Poverty has become one of the central issues of our society. For governments and organizations it is much more than a strategic, marketing or philanthropic issue; it is one of the scourges that whip our society. A new logic must emerge in order to lay the foundations for the upcoming world. This should contain a deeper understanding of emerging economies customers’ needs and on consumption differences between the developed and the developing worlds. The hypothesis of this work -which is corroborated as the main conclusion of the study- suggests that the three theories that are presented -if combined and with a deeper comprehension- may help to alleviate/eradicate poverty, through giving dignity and better choices to the people who live at the Bottom of the Pyramid (BoP) and changing the actual dominant logic that inhibits worldwide development. This objective may be achieved through The Growth Imperative Pillars, presented in this work. The study is exploratory-descriptive, with a qualitative methodology. It is based on a bibliographical review of renowned specialists on the subject.

 

Downloads

Download data is not yet available.

Metrics

Metrics Loading ...

Article Details

Section
Articles
Author Biography

Leandro Adolfo Viltard, Pontificia Universidad Católica Argentina (Buenos Aires). Graduate School of Business, Facultad de Ciencias Económicas, Universidad de Palermo, Buenos Aires, Argentina. Universidad de San Isidro (USI), Buenos Aires, Argentina. Universidad del Pacífico, Ecuador. Universidad Nacional de La Pampa, Argentina, Universidad Nacional de Luján, Argentina. Universidad Nacional del Comahue, Argentina.

Dr. Leandro A. Viltard

Specialities: Business, Administration, Education & Corporate training.

https://www.linkedin.com/profile/edit?trk=hp-identity-edit-profile

References

CHRISTENSEN, C. (2016) The Innovator’s dilemma, when new technologies cause great firms to fail, Harvard Business Review Press, Boston: USA.

CHISTENSEN, C.; ANTHONY, S.; ROTH, E. (2004) Seeing what’s next, using the theories of innovation to predict industry change, Harvard Business School Press, Boston, USA.

CHRISTENSEN, C. M.; RAYNOR, M. E. (2003) The Innovator’s Solution, creating and sustaining successful growth, Harvard Business School Press, Boston: USA.

GOVINDARAJAN, V.; TRIMBLE, C. (2012) Reverse innovation, create far from home, win everywhere, Harvard Business Review Press, Boston: USA.

GOVINDARAJAN, V. (2012) A reverse-innovation playbook, retrieved from https://hbr.org/2012/04/a-reverse-innovation-playbook, on 04/26/2018.

HAMEL, G.; BREEN, B. (2013) The future of management, Harvard Business School Press, Boston, USA.

PARIS, J. M.; VILTARD, L. A. (2017) Innovación y Creación de Valor Compartido (Innovation and Shared Value Creation), Palermo Business Review, n. 15.

PORTER, M. E.; KRAMER, M. R. (2011) La creación de valor compartido (Shared Value Creation), Harvard Business Review, América Latina, Boston: USA.

PRAHALAD, C. K. (2004) The fortune at the bottom of the pyramid, eradicating poverty through profits, Wharton School Publishing, NJ: USA.

THE ECONOMIST (2011) The bottom of the pyramid, Businesses are learning to serve the hard up Americans, retrieved from https://www.economist.com/node/18863898, on 04/27/2018.

VILTARD, L. A. (2017) Strategic mistakes: The topicality of Michael’s Porter generic strategies, Independent Journal of Management & Production, v. 8, n. 2.

VILTARD, L. A. (2015) The death of the Business Plan: More than ever learning plans and not business plans are meant to analyze most of business growth alternatives, Independent Journal of Management & Production (IJM&P), v. 6, n. 4.

Most read articles by the same author(s)

1 2 > >>