Consumer empowerment index of electronic product buying
Article Sidebar
Main Article Content
Abstract
The purpose of this research was to analyze the influence of demographic, social and economic characteristics towards the consumer empowerment of electronic products. The research used cross-sectional study with an online survey of 100 respondents. Data were analyzed using descriptive and inferential analysis. Descriptive analysis used to identify the demographic, social and economic characteristics of the sample and the consumer empowerment index. The inferential analysis used in this study include chi-square test and logistic regression. The level of consumer empowerment in electronic products only 41.78 that belongs to capable category. The largest index was found in goods selection dimension (88.33) and the lowest (6.4) on behavior complaint dimension. The result of this study showed that female, early-aged adult (18-40 year), higher education, employed, income between Rp2 000 000-Rp3 000 000 per capita per month, origin from the urban area, and family size ≤ 4 were the most empowered consumers. Only two of six variables significantly affect consumer empowerment, namely age and education. Age has a negative and significant effect on consumer empowerment, while education has a positive and significant effect on consumer empowerment of electronic products. Based on the results of the research, it is necessary to raise awareness of consumers to be able to choose the brand of local products. Also consumers need to use their rights as consumers to be able to file complaints if they experience disappointment or loss when buying electronic products.
Downloads
Article Details
1. Proposal of Policy for Free Access Periodics
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 that allows the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in an institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
Proposal of Policy for Periodic that offer Postponed Free Access
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 [SPECIFY TIME HERE] after the publication, allowing the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
d. They allow some kind of open dissemination. Authors can disseminate their articles in open access, but with specific conditions imposed by the editor that are related to:
Version of the article that can be deposited in the repository:
Pre-print: before being reviewed by pairs.
Post-print: once reviewed by pairs, which can be:
The version of the author that has been accepted for publication.
The editor's version, that is, the article published in the magazine.
At which point the article can be made accessible in an open manner: before it is published in the magazine, immediately afterwards or if a period of seizure is required, which can range from six months to several years.
Where to leave open: on the author's personal web page, only departmental websites, the repository of the institution, the file of the research funding agency, among others.
References
APRILLIYANTI, A. A. S. M. E.; WARDANA, M. (2014) Relationship of demographic characteristics with complaint behavior. Journal of Udayana University Management, v. 3, n. 8, p. 2378-2391.
CHANDRASEKHAR, B. (2012). Consumer Buying Behaviour and Brand Loyalty in Rural Markets: FMCG. IOSR Journal of Business and Management, v. 3, n. 2, p. 50-67.
COMMISION OF THE EUROPEAN COMMUNITIES. (2007) EU consumer policy strategy 2007-2013: Empowering Consumers, Enhancing Their Welfare, Effectively Protecting Them, Brussels. [internet] [downloaded 15 November 2016]. Available at: http: //ec.europa.eu/consumers/overview/cons_policy/doc/EN_99.pdf.
DOMESTIC TRADE POLICY CENTER. (2013) Analysis of SNI Development in the Framework of Supervision of Goods Supply [intenet]. [downloaded February 10, 2017]. Available at: www.kemendag.go.id/.../laporan-akhir-analisis-1425035988.pdf.
EKANEM, E.; MAFUYAI, M.; TEGEGNE, F.; MUHAMMAD, S.; SINGH, S. (2006) Consumer trust in extension as a source of biotech food information. Research in Brief. v. 44, n. 1.
GHOLIPOUR, A.; RAHIMIAN, A.; MIRZAMANI, A.; ZEHTABI, M. (2010). Impact Model of Women’s Empowerment. International Business Research, v. 3, n. 1, p. 57-65.
GIANTARA, M.S.; SANTOSO, J. (2014) Influence of culture, sub culture, social class, and perception of quality to behavior of decision of purchasing traditional cake by student in Surabaya [thesis]. Surabaya (ID): Universitas Kristen Petra Surabaya.
HANDOYO, R.; SETIAWAN, P. (2015) The influence of demographic characteristics and dissatisfaction on the behavior of consumers complaining on service workshop yamaha motorcycle diponegoro Denpasar Bali. Journal of Udayana University Management, v. 4, n. 10, p. 3317-3345.
HEUNG, V. C. S.; LAM, T. (2003) Customer complaint behaviour towards hotel restaurant service. International Journal of Contemporary Hospitality Management, v. 15, n. 5, p. 283-289.
HUNTER, G. L.; GARNEFELD, I. (2008) When does consumer empowerment lead to satisfied customers ?: Some mediating and Moderating Effects of the Empowerment-Satisfaction Link. Journal of Research for Consumers, v. 15, n. 1, p. 1-4.
INDONESIA CONSUMER PROTECTION FOUNDATION. (2016) Consumer complaints 2015. [internet]. [downloaded on February 20, 2017]. Available at: http://ylki.or.id/2016/01/bedah-pengaduan-konsumen-2015/.
ISHAK, S.; ZABIL, N. F. (2012) Impact of consumer awareness and knowledge to effective consumer behavior. Journal of Asian Social Science, v. 8, n. 13, p. 263-296.
KOBERG, C. S.; BOSS, R. W.; SENJEM, J. C.; GOODMAN, E. A. (1999) Antecedents and outcomes of empowerment. Group Organ Manage, v. 24, n. 1, p. 71–92.
KOTLER, P.,; ARMSTRONG. (2001) Marketing Principles. PT. Gelora Aksara Pratama. Volume 1. Eighth edition
MINISTRY OF TRADE OF RI. (2013) Supervision Stage VI: Ministry of Trade Finds 100 Products Violated [Internet] [Downloaded on 3 February 2017]. Available at: http://ditjenpktn.kemendag.go.id/en/news/2013/06/05/pengawasan-tahap-vikemendag-found-100-product-langgar-ketentuan.
MUBAROKAH, U. (2015) The influence of access to education and lifestyle on consumer empowerment in urban and rural areas Bogor. [thesis]. Bogor (ID): Bogor Agricultural University.
NARDO, M.; LOI M.; ROSATI, R.; MANCA, A. (2011) The Consumer Empowerment Index: A measure of the skills, awareness, and engagement of European consumers. EUR 24791 EN-2011. [downloaded November 15, 2016]. Available at http://ec.europa.eu/consumers/consumer_empowerment/docs/ JRC_report_consumer_empowerment_en.pdf.
NATIONAL STANDARDIZATION BOARD. (2009) SNI of Household and Stereo Safety Appliances Part 2-7: Special Requirements for Washing Machine (ID) Jakarta.
NGAI, E. W. T.; HEUNG, V. C. S.; WONG, Y.H .; CHAN, K. Y. (2007) Consumer complaint behavior of Asians and non-Asians about hotel services. European Journal of Marketing, v. 41, n. 11/12, p. 1375-1391.
NURHAYATI, I.; ELISABETH, Y. M. (2011) Consumer protection through formal and informal social control. Journal of Economics and Business, v. 10, n. 1, p. 71-76.
Regulation of the Minister of Trade No. 19 / M-DAG / PER / 5/2009 Regarding Registration of Manual And Warranty Card / After-Sale Warranty In Bahasa Indonesia For Telematics And Electronics Products.
PRASAD, R. K.; JHA, M. K. (2014). Consumer buying decisions models: a descriptive study. International journal of innovation and applied studies, v. 6, n. 3, p. 335-351.
RAHMAN, M. H.; NAOROZE, K. (2007) Women empowerment through participation in an aquaculture:experience of a large scale technology demonstration ptoject in Bangladesh. Journal of Social Science, v. 3, n. 4, p. 164-171.
RAQUIB, M. A.; ANANTHARAMAN, R. N.; EZE, U. C.; MURAD, M. W. (2010) Empowerment practices and performance in Malaysia - an empirical study. International Journal of Business and Management, v. 5, n. 1, p. 123-149.
SHIBLY, H. A. (2009) A characteristic of consumer empowerment drawn from three views of power. ABAC journal, v. 29, n. 3, p. 65-74.
SIMANJUNTAK, M. (2014) Level of empowerment and consumer empowerment strategy [dissertation]. Bogor (ID): Bogor Agricultural University.
SIMANJUNTAK, M.; YULIATI, L. N. (2016) Mapping of Indonesia Consumer Empowerment Index 2016. [Research Report]. Bogor (ID): Bogor Agricultural University.
SIMANJUNTAK, M.; YULIATI, L. N. (2017) Consumer Empowerment Survey in 4 Big Cities of Indonesia. [Research Report]. Bogor (ID): Bogor Agricultural University.
SINCERO, S. M. (2012) Advantages and disadvantages of the online survey. [internet] [downloaded on July 31, 2017]. Available at: https://explorable.com/online-surveys. Law of the Republic of Indonesia Number 8 the Year 1999 on Consumer Protection.
SOFYAN, A. J. (2017) The influence of socio-demographic characteristics, lifestyle and risk perceptions on consumer empowerment in the field of health insurance. [Thesis]. Bogor (ID): Bogor Agricultural University
THAPA, A. K.; GURUNG, L. (2010) Empowerment appraisal of rural women in Marathwada Region of Maharashtra State. Indian Res J. Ext. Edu., v. 10, n. 1, p. 33-36.
The Commision Staff Working Paper of Brussels (2011)
YOGA, I. M. S.; WARMIKA, G. K. (2013) Relationship of Demographic Characteristics to Consumer Complaints Behavior. Journal of Faculty of Economics Udayana University, v. 2, n. 1, p. 1106:1124.
YULIANTI, L. N.; ANZOLA, Y. (2009) Level of Consumer Satisfaction Against Company Response Post complaint action Through Print Media. Journal of Family and Consumer Science, v. 2, n. 2, p. 186-192.
ZULKARNAEN. (2008) Legal protection of consumer electronic goods [thesis]. Semarang (ID): University of Diponegoro.