Analysis of intention to use transjakarta bus

Naufal Arief Rahadianto; Syamsul Maarif; Lilik Noor Yuliati

doi:10.14807/ijmp.v10i1.748

Periodicity.: January - February 2019

e-ISSN......: 2236-269X

Analysis of intention to use transjakarta bus

Naufal Arief Rahadianto, Syamsul Maarif, Lilik Noor Yuliati

Abstract

Congestion is a common problem in big cities, including Jakarta as a capital of Indonesia. Increasing the number of vehicles in Jakarta is not proportional to the growth of roads. This makes the road become inconducive. The use of public transportation is a solution to solve this problem. While public intention in using public transportation is still considered low. Research on the intention of using public transport is still less. Based on this, further research is needed that focuses on the intention to use public transportation. This study explores the intention to use public transport that focus on Transjakarta busway while considering several factors in Jakarta, Indonesia. This study describe intention behavior of Transjakarta potential user, study and explores the relationship between intention to use Transjakarta and other latent factors, including personal norms, social influence, environment impact, and perceived quality. The empirical data were drawn from 190 potential users of Transjakarta in Jabodetabek that still use private vehicle, car or motorbike in daily activity using questionnaire method. Structural equation model (SEM) technique is used to analyze the conceptualized relationship model. The result reveal that personal norms, social influence, and perceived quality significantly affect potential users’ intention behavior. From the empirical result, managerial implications were discussed.

Keywords

Management; Marketing; Business; Transportation

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References

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DOI: http://dx.doi.org/10.14807/ijmp.v10i1.748

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