Periodicity.: April - June 2018
e-ISSN......: 2236-269X
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The Effect of Lifestyle, Perception, Satisfaction, and Preference on The Online Re-purchase Intention

Winda Victoria Pebriani, Ujang Sumarwan, Mega Simanjuntak

Abstract


The objective of this research was to analyze the effect of lifestyle, perception, satisfaction, and preference on the online re-purchase intention. The data are collected from 218 women consumers who have bought Muslim clothing through e-commerce (Hijup) and social network (Instagram) at least two times in the last three months. The data are analyzed using t-test and Structural Equation Modelling (SEM). The result of this research indicates that lifestyle has a significant effect on perception, perception has an effect on satisfaction, satisfaction has an effect on preference, and preference has an effect on re-purchase intention. Meanwhile, satisfaction has no significant effect on re-purchase intention in both models.

Keywords


Management; Business; E-commerce

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References


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DOI: http://dx.doi.org/10.14807/ijmp.v9i2.690

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