Periodicity.: July - September 2013
e-ISSN......: 2236-269X
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Comparing the competitiveness between brazilian and european football (SOCCER) (G-5) – interpretations and suggestions

Cláudio Vicente di Gioia F. Silva, Walter Gassenferth, Giovanna Lamastra Pacheco, Maria Augusta Soares Machado

Abstract


World sport has been seen as a growing industry, generating revenues of roughly US$ 1 trillion a year. Playing a major role in this industry, football (soccer) is accountable for an annual turnover of approximately US$ 250 billion – Brazil’s share being approximately 1% of that amount. The growing marketing and globalization of football has brought up new topics such as: the risks associated with competitiveness; the need for professional management; creating corporate teams; sports strategies and marketing; accounting; accountability.

This paper aims at: i) understanding the risks associated with the competitiveness of football leagues; ii) comparing the competitive balance in the five largest European football markets (Germany, Spain, France, England and Italy) in relation with Brazilian football and; iii) interpreting these results in view of the literature concerning sports administration.


Keywords


sports administration; sports strategies; sports marketing

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DOI: http://dx.doi.org/10.14807/ijmp.v4i2.58

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