The death of the business plan more than ever, learning plans and not business plans are meant to analyze most of business growth alternatives

Main Article Content

Leandro Adolfo Viltard


This article explores the nature and scope of Business Plans (BP) and Learning Plans (LP). It states that competitiveness and productivity must be understood through the globalization borderless geography, the identification of innovation key drivers, the achievement of a sustainable competitive advantage, the distinction between functional and innovative products and finally the application of the right management/business tools. In this context, LPs portray a flexible work plan and a learning process for fast-changing times. The final conclusion, is that as the unpredictability is part of our common lives today and business as usual should be rare, BPs are about to die.

This is a qualitative investigation and the research design is transversal and not experimental.



Download data is not yet available.


Metrics Loading ...

Article Details

Author Biography

Leandro Adolfo Viltard, - Pontificia Universidad Católica Argentina, Buenos Aires. - Universidad de Palermo, Buenos Aires.

Aministration - Professor


CHRISTENSEN, C.; KAUFMAN, S. P.; SHIH, W. (2008) Innovation killers, How financial tools destroy your capacity to do new things, Harvard Business Review, USA: Boston.

CHRISTENSEN, C. (1998) The innovator’s dilemma: When technology cause great firms to fail, Harvard Business Review Press, USA: Boston.

FISCHER, M. L. (1997) What is the right supply chain for your product, Harvard Business Review, USA: Boston.

HAMEL, G.; BREEN, B. (2007) The future of Management, Harvard Business School Press, USA: Boston.

HANLON, A. (2013) Essential Marketing Models: Classic planning tools to inform strategy, from, recovered 08/07/2015.

PORTER, M. (1991) Strategy: Seeking and securing competitive advantage, Harvard Business Review, USA: Boston.

PRAHALAD, C. K. (2006) The fortune at the bottom of the pyramid: Eradicating poverty through profits, Pearson Education Inc/Wharton School Publishing, USA: NJ.

PRAHALAD, C. K.; KRISHNAN, M. S. (2008) The new age of innovation: Driving co-created value through global networks, McGraw Hill, India, Pvt Limited.

PRAHALAD, C. K. (2012) Innovation's Newest Age, from:, recovered: 08/08/2015.

STUTELY, R. (2012) The definitive Business Plan, Pearson Education Limited, UK: Harlow.

VILTARD, L. A (2015) Innovación organizacional: su comprensión, puesta en marcha como proceso y medición (Organizational innovation: its Understanding, implementation as a Process and measurement). B. S. Lab, Italy: Avellino.

VILTARD, L. A. (2013) Globalización: Entender el nuevo ámbito mundial y tomar decisiones (Globalization: Understanding the new worldwide context and take decisions), B.S. Lab, Italy: Avellino.

WALTERS, H. (2008) The new age of innovation, from:, recovered: 08/08/2015.

Most read articles by the same author(s)

1 2 > >>