The role of innovation in the competitiveness of brazilian organic products

Main Article Content

Adriana Miniussi
Paolo Edoardo Coti-Zelati
Davi Lucas Arruda de Araújo

Abstract

This research aimed at identifying the influence of the innovation in the competitiveness of organic agriculture and food industries in Brazil, seeking to create adhesion between a review of the literature and an empirical research about the strategies for innovation and competitiveness in the area. The trend in the globalized market indicates favorable prospects for organic food industries and, for this reason, they have realized the need for restructuration in order to meet the demands. The food industry has been searching for market differentials in order to add value to their products and make profit. As for the methodology, an exploratory research conducted with 54 managers of companies in the organic food sector, the result noted was that innovation had a positive influence over the competitiveness of organic products and that the research confirmed the theoretical base, showing that companies should focus on innovation in order to generate competitive advantages.

Article Details

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Articles
Author Biographies

Adriana Miniussi, Universidade Municipal de São Caetano do Sul (USCS)

Executive with MBA.

Paolo Edoardo Coti-Zelati, Universidade Municipal de São Caetano do Sul (USCS)

University Professor with Master’s Degree in Business Administration from Mackenzie University, Postgraduate in Marketing Administration from Mackenzie University and Law Degree from Fundação Armando Alvares Penteado (FAAP). Minister disciplines focused on the following areas: Strategic Management, Supply Chain Management, International Business, Marketing Management, Agribusiness and Scientific Methodology. Guides students through the process of drafting labour course completion.

Davi Lucas Arruda de Araújo, Universidade Presbiteriana Mackenzie

PhD in Business Administration from Mackenzie University in the line of research resources and business development. Master in Business Administration from the same institution (Mackenzie), where he was a fellow with exclusive dedication of Higher Education Personnel Training Coordination (CAPES). Bachelor of Business Administration from the School of Alagoas Estacio (Estacio / FAL), in which he was a fellow by the National Council for Scientific and Technological Development (CNPq). Studies and research themes related to knowledge management, transfer and absorption of knowledge and dynamic capabilities. He has experience in English language teaching methodology and language franchise management.

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