Diagnosis based on strategic management practices: real estate agencies of Santa Maria - Brazil

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Published: Jun 1, 2015
DOI: https://doi.org/10.14807/ijmp.v6i2.287
Keywords:
Real estate management Strategic management Strategic planning Real estate agencies

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Patrícia Schrippe
Universidade Federal de Santa Maria
Flaviani Souto Bolzan Medeiros
Universidade Federal de Santa Maria
Andreas Dittmar Weise
Universidade Federal de Santa Maria

Abstract

The paper aims to diagnosis the Strategic Management practices in real estate agencies in the city of Santa Maria – Brazil. For this, a questionnaire was developed by the authors with aid from Google Docs tool and was sent through an electronic mail to all real estate agencies, from which 25 agencies responded, representing about 56.8% of all agencies contacted. The main finding is the inefficiently structured strategic management in the real estate management, which includes a series of aspects, such as strategic planning, indexes, SWOT analysis and employees training. Although the economic outlook was positive for real estate agencies in the last years, if they had gotten used tools of strategic management, the agencies could been enjoying a stronger financial and strategic position. Thus, the major implication of this paper is contributed broad diagnosis the strategic management operation in real estate agencies in the city of Santa Maria – Brazil.

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Article Details

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Vol. 6 No. 2 (2015): Independent Journal of Management & Production
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Articles

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Author Biographies

Patrícia Schrippe, Universidade Federal de Santa Maria

She is master’s student in Program in Production Engineering and Systems at the Federal University of Santa Maria, Brazil. She has experience in production engineering with emphasis on engineering economics, corporate strategy and real estate. Email address: pschrippe@gmail.com. Contact details: Universidade Federal de Santa Maria, Departamento de Engenharia de Produção e Sistemas, Prédio 7, Sala 306, Av. Roraima 1000, Camobi, Santa Maria – RS, Brazil, CEP: 97105-900.

Flaviani Souto Bolzan Medeiros, Universidade Federal de Santa Maria

She is master’s student in Program in Production Engineering and Systems at the Federal University of Santa Maria, Brazil. She has experience in production engineering with emphasis on corporate strategy and real estate. Email address: flaviani.13@gmail.com. Contact details: Universidade Federal de Santa Maria, Departamento de Engenharia de Produção e Sistemas, Prédio 7, Sala 306, Av. Roraima 1000, Camobi, Santa Maria – RS, Brazil, CEP: 97105-900.

Andreas Dittmar Weise, Universidade Federal de Santa Maria

He is Professor at the Department of Production Engineering and Systems and at the Master’s Program in Production Engineering at the Federal University of Santa Maria, Brazil. He has experience in Administration, Production Engineering and Civil Engineering with an emphasis on real estate and corporate strategy, acting on the following topics: Facility Management, property management, Real Estate Finance and Investment as well as Property Costs. Email address: mail@adweise.de. Contact details: Universidade Federal de Santa Maria, Departamento de Engenharia de Produção e Sistemas, Prédio 7, Sala 306, Av. Roraima 1000, Camobi, Santa Maria – RS, Brazil, CEP: 97105-900.
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