Periodicity.: April - June 2015
e-ISSN......: 2236-269X
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Does the image of Indonesian contemporary artists matter? A theoretical review on brand image, acceptance & market opportunity

Samuel P. D. Anantadjaya, Irma M. Nawangwulan, Aninditya Kusumah, Yusup Budi Setio, Cindy Kartika Koswara

Abstract


The issue surrounding brand image is always fascinating to ponder. This is true not only for products/services, but also for organizations and individuals. Like it or not, individuals are prone toward creating brand image to excel in life. From the understanding on products/services, personal marketing for artists are deemed necessary. Following the study on personal brand image, it is fascinating to evaluate the likelihood of impact toward public/market acceptance, and whether the level of public/market acceptance influences the level of market opportunity for those artists. Hence, it is expected that the relationships are adequately robust.


Keywords


brand image; market acceptance; market opportunity; artworks; artists

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References


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DOI: http://dx.doi.org/10.14807/ijmp.v6i2.280

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