Is there a price influence and personal characteristics in the potato purchase decision? A descriptive study
Article Sidebar
Main Article Content
صندلی اداریAbstract
World potato production in 2017 was over 388.2 million tons, being the fourth largest in volume in the world, where the highest world producers are China, India, Russia, Ukraine, and the United States. Brazil occupies the 21st position in the ranking of the largest potato producers in the world, with a production volume of 3.6 million tons, with the main producers being the states of Minas Gerais, Paraná, and São Paulo, which together produce the equivalent of 75 % of the Brazilian total. Knowledge about the positioning of the consumer is important for stakeholders in the potato production chain, aiming at the identification of personal factors that influence potato consumption, as well as the recognition of opportunities, seeking to meet the wishes and needs of consumers. Also, it is relevant to check consumer sensitivity to fluctuations in retail prices. Few studies show which personal aspects influence consumers' decision to purchase potatoes, as well as they react to changes in price. Thus, this study sought to identify which personal aspects influence the purchase of potatoes and how the consumer positions himself concerning changes in prices, through the analysis of primary data answered by 170 people in 38 cities of the state of São Paulo. The collected information was processed using electronic spreadsheets in Microsoft Excel software and the analyzes developing using Multiple Linear Regression with Heteroscedasticity (MLR), with the aid of the Stata 15 software. Families with children, with more than two adults in the composition, and age are the personal aspects that influence the acquisition of potatoes. As the potato is a popular product, with easy access and relatively low prices, the levels of education and income do not interfere with consumption, since at times when prices are small the quantity consumed remains unchanged.
Downloads
Article Details
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
1. Proposal of Policy for Free Access Periodics
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 that allows the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in an institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
Proposal of Policy for Periodic that offer Postponed Free Access
Authors whom publish in this magazine should agree to the following terms:
a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 [SPECIFY TIME HERE] after the publication, allowing the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.
b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.
c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).
d. They allow some kind of open dissemination. Authors can disseminate their articles in open access, but with specific conditions imposed by the editor that are related to:
Version of the article that can be deposited in the repository:
Pre-print: before being reviewed by pairs.
Post-print: once reviewed by pairs, which can be:
The version of the author that has been accepted for publication.
The editor's version, that is, the article published in the magazine.
At which point the article can be made accessible in an open manner: before it is published in the magazine, immediately afterwards or if a period of seizure is required, which can range from six months to several years.
Where to leave open: on the author's personal web page, only departmental websites, the repository of the institution, the file of the research funding agency, among others.
References
Alamsyah, D. P., & Angliawati, R. Y. (2015). Buying Behavior of Organic Vegetables Product: The Effects Of Perceptions Of Quality And Risk. International Journal of Scientific & Technology Research, 4(12).
Aranceta, J., Perez-Rodrigo, C., Ribas, L., & Serra-Majem, L. (2003). Sociodemographic and lifestyle determinants of food patterns in Spanish children and adolescents: The enKid study. European Journal of Clinical Nutrition, 57, 40–44.
Bonomo, E., Caiaffa, W. T., César, C. C., Lopes, A. C. S., &Lima-Costa, M. F. (2003). Consumo alimentar da população adulta segundo perfil sócio-econômico e demográfico: Projeto Bambuí. Revista Caderno Saúde Pública, 19(5), 1461–71.
Brazilian Institute Of Geography And Statistics (BIGS) (2011) Family Budget Survey (FBS) 2008/2009. Rio de Janeiro. Retrieved on August 2020, from: https://www.ibge.gov.br/estatisticas-novoportal/sociais/saude/9050-pesquisa-de-orcamentos-familiar.html?Edicao=9051&t=results
Brazilian Institute Of Geography And Statistics (BIGS) (2015). National Household Sample Survey. Research, Labor Coordination and Income Directorate. Retrieved on August, 2020, from: https://www.ibge.gov.br/estatisticas/sociais/trabalho/9127pesquisanacionalporamostradedomi cilios.html?=&T=results
Brazilian Institute Of Geography And Statistics (BIGS) (2020). Systematic Survey of Agricultural Production. SSAP database. Table 1618. Retrieved in August, 2020, from: http://www.sidra.ibge.gov.br
CEPEA-ESALQ-USP -Revista Hortifrutibrasil. (2019). Edições de 2009 a 2019. Retrieved in October, 2020, from: http://www.hfbrasil.org.br/br
Coelho, A. B., Aguiar, D. R. D., Fernandes, E. A. (2009). Padrão de consumo de alimentos no Brasil. Revista de Economia e Sociologia Rural, 47(2), 335–62.
Colla, C. (2008). Análise do Comportamento do Consumidor das Feiras Livres nos Municípios de Cascavel e de Toledo-PR. Dissertação (Programa de Pós-Graduação Stricto Sensu em Desenvolvimento Regional e Agronegócio)- Universidade Estadual do Oeste do Paraná.
Drèze, X., Nisol, P., & Vilcassim, N. J. (2004). Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior. Quantitative Marketing and Economics, 2, 59–92.
Emily, G. (2018). An Investigation into the Decline in the Use of Fresh Potatoes and the Increased Demand for Processed Potato Products in the Foodservice Sector in the Leinster Area. Level 3(14), Article 9. doi: 10.21427/D7CJ04
Ephrem, G. (2015). Disease Management Practice on Potato (Solanum tuberosum L.) in Ethiopia. World Journal of Agricultural Research, 3, 34-42.
Estima, C. C. P., Philipp, S. T., & Alvarenga, M. S. (2009). Fatores determinantes de consumo alimentar: por que os indivíduos comem o que comem? Revista Brasileira Nutrição Clinica, 24(4), 263–68.
Figueiredo, I.C.R., Jaime, P. C., Monteiro, C.A. (2008). Fatores associados ao consumo de frutas, legumes e verduras em adultos da cidade de São Paulo. Revista de Saúde Pública, 42(5), 777–85.
Fitzsimmons, J., & Cicia, G. (2018). Different Tubers for Different Consumers: Heterogeneity in Human Values and Willingness to Pay for Social Outcomes of Potato Credence Attributes. International Journal of Food System Dynamics, 9(4), 354‐374,
Food and Agriculture Organization of the United Nations Statistics Division (FAOSTAT) (2018). Retrieved on October, 2020, from: http://faostat3.fao.org/home/E
Freedman, D. A. (2009). Statistical Models: theory and practice. Cambridge University Press, New York.
García-Salazar, J. A., Skaggs, R. K. E., & Crawford, T. L. (2014). Excess Supply and Price Volatility in the Mexican Potato Market: A Decision Making Framework. American Journal of Potato Research, 91(3), 291–303, doi: 10.1007/s12230-013-9349-5.
Geremewe, Y. T., Tegegne, B., & Gelaw, F. (2019). Determinants of Potato (Solanum Tuberosum L.) Producers Market Outlet Choices in the Case of Sekela District, West Gojjam Zone, Amhara National Regional State, Ethiopia. Journal of Agricultural Economics and Rural Development, 5, 535-541.
Giglio, E. M. (2010). O Comportamento do Consumidor. (4ª Ed.). Cengage Learning, São Paulo.
Hoch, S. J., Kim, B., Montgomery, A. L., & Rossi, P. E. (1995). Determinants of Store-Level Price Elasticity. Journal of Marketing Research, 32, 17-29.
Karadas, K., Kumlay, A. M., Eyduran, E., & Gursoy, A. K. (2017). Identification of potato purchasing behaviors and preferences of consumers by means of robust factor analysis. Scientific Papers Series Management, Economic Engineering in Agriculture and Rural Development, 17(2).
Wood, K. K., Carragher, J., & Davis, R. (2017). Australian consumers' insights into potatoes: nutritional knowledge, perceptions and beliefs. Journal Appetite, 114, 169 -174.
Kotler, P., Keller, K. L. (2012). Administração em Marketing, 14, Editora Pearson.
Lacy, K., & Huffman, W. E. (2016). Consumer Demand for Potato Products and Willingness-to-Pay for Low-Acrylamide, Sulfite-Free Fresh Potatoes and Dices: Evidence from Lab Auctions. Journal of Agricultural and Resource Economics, 41, 116–137.
Larochelle, C., & Alwang, J. (2015). Explaining Marketing Strategies among Bolivian Potato Farmers. Quarterly Journal of International Agriculture, 54(3), 285-308.
Lee, S. H. S., & Fay, S. (2017). Why offer lower prices to past customers? Inducing favorable social price comparisons to enhance customer retention. Quantitative Marketing and Economics, 15, 123–163.
Mcfadden, J. R., Huffman, W. E. (2017). Consumer valuation of information about food safety achieved using biotechnology: Evidence from new potato products. Food Policy, 69, 82–96.
Monteiro, C. A., & Jaime, P. C. (2005). Consumo de frutas e hortaliças na população adulta brasileira em 2003. Revista Caderno de Saúde Pública, 21, 19–24.
Paula, N. Q., Oliveira, I. M., Biscola, P. H. N., & Silva, H. N. O. (2008). Valor Percebido pelos Consumidores em Relação aos Formatos de Rua (Feiras Livres). XI Seminários em Administração (SEMEAD), 29(34), 4471–80.
Pires, T. (2016). Costly search and consideration sets in storable goods markets. Quantitative Marketing and Economics, 14, 157–193.
Ramos, J. P. (2003). Cadeia agroindustrial da batata: dinamismo, organização e os movimentos de reestruturação recente, no novo ambiente econômico. 148 p. Dissertação (Mestrado em Economica, na área de Economia Industrial), Universidade Federal de Santa Catarina.
Schiffman, L. G., & Kanuk, L. L. (2009). Comportamento do Consumidor, 9. Rio de Janeiro: LTC editora.
Seim, K., Vitorino, M. A., & Muir, D. M. (2017). Do consumers value price transparency? Quantitative Marketing and Economics, 15, 305–339.
Silva, R. B. (2014). Consumo de Alimentos Fonte de Fibras, Carboidratos, Proteínas e Lipídeos Entre os Participantes do Estudo VIVA-DF. Trabalho de Conclusão de Curso, Departamento de Nutrição, Faculdade de Ciências de Saúde, da Universidade de Brasília, Brasília.
Vietoris, V., Kozelová, D., Mellen, M., Chreneková, M., Potclan, J. E., Fikselová, M., Kopkáš, P., & Horská, E. (2016). Analysis of Consumer Preferences at Organic Food Purchase in Romania. Polish Journal of Food and Nutrition Science, 66(2), 139–146.
Zaheer, K., & Akhtar, M. H. (2016). Potato Production, Usage, and Nutrition: a Review. Critical Reviews in Food Science and Nutrition, 56(5), 711-721. DOI:10.1080/10408398.2012.724479