Strategic analysis of the competitiveness of educational products in the management of higher education institutions

Iryna Parasii-Verhunenko; Inna Kuznetsova; Hanna Misko; Olena Biriuk; Olena Zharikova

doi:10.14807/ijmp.v11i9.1421

PDF HTML

Published: Nov 1, 2020

DOI: https://doi.org/10.14807/ijmp.v11i9.1421

Keywords:

Strategic analysis Competitiveness Educational products Management Higher education institutions

Iryna Parasii-Verhunenko

Kyiv National Economic University by V.Hetman

http://orcid.org/0000-0001-6506-6965

Inna Kuznetsova

Odessa National Economic University

http://orcid.org/0000-0003-3017-6165

Hanna Misko

Odessa National Economic University

http://orcid.org/0000-0003-0789-3860

Olena Biriuk

Kyiv National Economic University by V.Hetman

Olena Zharikova

National University of Life and Environmental Sciences of Ukraine

http://orcid.org/0000-0002-1259-1712

صندلی اداری

Abstract

The purpose of this article is to develop modern methodological approaches to strategic analysis of the competitiveness of educational products from the standpoint of management of higher education institutions to form a cost management strategy, make fuller use of resource potential and optimize curricula and areas of training professionals. The information base of the study was data on the composition and structure of expenses for preparation of one student, obtained as a result of a survey of 87 institutions of higher education in Ukraine for 2015-2018. Methodical and methodological base for calculating the cost of training one student of higher education institutions was the methodology developed by the State Educational and Scientific Institution “Academy of Financial Management”. Information on the cost of education, the cost of training one student in terms of individual specialties was used on the example of SHEI “Kyiv National Economic University named after Vadym Hetman” and obtained from the official website of the university. As a result of research the technique of the matrix analysis of an estimation of competitiveness of educational products which is based on a combination of indicative values of indicators is offered. It is proposed to carry out such an assessment on the basis of a two-dimensional matrix, and provide an analytical interpretation of the values of each cell of the matrix, which ensures the implementation of evaluation and search functions of strategic management and forms analytical basis for monitoring costs and revenues for the top management of the institution. The results of the study can be used to implement marketing strategies of higher education institutions aimed at realizing their competitive advantages and more effective use of competitive potential.

Downloads

Download data is not yet available.

Issue

Vol. 11 No. 9 (2020): Independent Journal of Management & Production (2nd Special Edition ISE, S&P)

Section

Integration System of Education, Science and Production

1. Proposal of Policy for Free Access Periodics

Authors whom publish in this magazine should agree to the following terms:

a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 that allows the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.

b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in an institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.

c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).

Proposal of Policy for Periodic that offer Postponed Free Access

Authors whom publish in this magazine should agree to the following terms:

a. Authors should keep the copyrights and grant to the magazine the right of the first publication, with the work simultaneously permitted under the Creative Commons Attribution-NonCommercial-ShareAlike 4.0 [SPECIFY TIME HERE] after the publication, allowing the sharing of the work with recognition of the authorship of the work and initial publication in this magazine.

b. Authors should have authorization for assuming additional contracts separately, for non-exclusive distribution of the version of the work published in this magazine (e.g.: to publish in institutional repository or as book chapter), with recognition of authorship and initial publication in this magazine.

c. Authors should have permission and should be stimulated to publish and to distribute its work online (e.g.: in institutional repositories or its personal page) to any point before or during the publishing process, since this can generate productive alterations, as well as increasing the impact and the citation of the published work (See The Effect of Free Access).

d. They allow some kind of open dissemination. Authors can disseminate their articles in open access, but with specific conditions imposed by the editor that are related to:
   Version of the article that can be deposited in the repository:
   Pre-print: before being reviewed by pairs.
   Post-print: once reviewed by pairs, which can be:
The version of the author that has been accepted for publication.
The editor's version, that is, the article published in the magazine.
   At which point the article can be made accessible in an open manner: before it is published in the magazine, immediately afterwards or if a period of seizure is required, which can range from six months to several years.
Where to leave open: on the author's personal web page, only departmental websites, the repository of the institution, the file of the research funding agency, among others.

Author Biographies

Iryna Parasii-Verhunenko, Kyiv National Economic University by V.Hetman

Doctor of Science (Economics), professor of accounting Department of credit and budgetary institutions and economic analysis The State higher economic establishment «Vadym Hetman Kyiv National Economic University»,

She teaches disciplines: Strategic Analysis, Economic Analysis, Corporate Analysis, and Business Diagnostics.

Scientific interests: The economic analysis in the management of the enterprise, Strategic Analysis, Corporate Analysis, and Business Diagnostics, Financial Analysis, International Accounting, control and analysis practices.

Author of more than 196 scientific works.

Inna Kuznetsova, Odessa National Economic University

Doctor of Science (Economics), Professor, Head of Department has been working at the Department of Management.
She teaches disciplines "Management", "Methods of making managerial decisions", "Strategic Management"
Has practical experience of the engineer-economist of the department of the automated production control system at the Odessa mechanical plant of equipment, Dean of the Faculty of Advanced Training at the Odessa National Academy of Food Technologies, Head of Department of Management at the Odessa National Economic University
Scientific interests: strategic management; operational management; economic security of enterprises.

Hanna Misko, Odessa National Economic University

Doctor of Philosophy, Senior Lecturer Department of Management

She teaches disciplines taught: Management, Strategic management, Organization theory and organizational behavior, Corporate Social Responsibility.
Scientific interests: Management, Corporate Social Responsibility.
Author of the more than 40 scientific works.

Olena Biriuk, Kyiv National Economic University by V.Hetman

Ph.D., Associate Professor has been working at the Department of Accounting and Taxation.

She teaches disciplines taught Finacial Accounting, Accounting Policy, Finacial analysis.

Scientific interests: Accounting, Analysis and Taxation, Reporting, Accounting Policy

Olena Zharikova, National University of Life and Environmental Sciences of Ukraine

Associate Professor of Banking and Insurance (Finance), has been working at the Department of Economics National University of Life and Environmental Sciences of Ukraine.

She teaches disciplines taught students have a bachelor's and master's degree.

Has practical experience of the leading specialist in economic and financial issues at the enterprise "Velykosnitynka” Educational Research Farm named after O.V. Muzychenko.

Scientific interests: Finance, Banking, and Insurance, Economics.

References

ANSOFF, H. I. (1970) Strategic issue management. Strategic management journal, n. 1, p. 26-31.

CHERNYSH, O. V. (2012) Systemni chynnyky konkurentospromozhnosti vyshhogho navchaljnogho zakladu [Systemic factors of the competitiveness of a higher education institution]. Visnyk KNUTD, n. 4, p. 475-479. (in Ukrainian).

DANCIU, A.; STRAT, V. A. (2012) Strategic Planning at the Level of Higher Education Institution: Quantitative Elements Used in the Early Stages of the Process. Procedia - Social and Behavioral Sciences, v. 58, p. 1-10.

DUDKO, P. M. (2012) Strateghichne upravlinnja vyshhym navchaljnym zakladom: teoretyko-metodychni aspekty [Strategic management of a higher educational institution: theoretical and methodological aspects]. Visnyk KNUTD, n. 4, p. 429-439. (In Ukrainian)

FOOLADVAND, M.; YARMOHAMMADIAN, M.; SHAHTALEBI, S. (2015) The Application Strategic Planning and Balance Scorecard Modelling in Enhance of Higher Education. Procedia - Social and Behavioral Sciences, v. 18613, p. 950-954.

GRANT, R. M. (2008) Modern strategic analysis [Sovremenny`j strategicheskij analiz]. SPb.: Piter. (in Russian).

HU, J; LIU, L; CHEN, Y; QIN, J. (2018) Strategic planning and the stratification of Chinese higher education institutions. International Journal of Educational Development, v. 63, p. 36-43. https://doi.org/10.1016/j.ijedudev.2017.03.003

JACKSON, N. C. (2019) Managing for competency with innovation change in higher education: Examining the pitfalls and pivots of digital transformation. Business Horizons, v. 62, n. 6, p. 761-772. https://doi.org/10.1016/j.bushor.2019.08.002

JERSHOVA, N. Ju. (2019) Strateghichnyj upravlinsjkyj oblik v umovakh innovacijno-orijentovanoji modeli ekonomiky : monoghrafija [Strategic management accounting in an innovation-oriented model of the economy: monograph] Kharkiv : FOP Liburkina L.M. (in Ukrainian)

JOHNES, G.; JOHNES, J.; THANASSOULLS, E. (2011) Costs and Efficiency of Higher Education Institutions in England: A DEA Analysis. Journal of the Oparational Research Society, n. 62, p. 1282-1297.

KINDRASJ, O. V. (2014) Pytannja formuvannja konkurentnogho potencialu vyshhogho navchaljnogho zakladu jak sub‘jekta rynku [On the formation of the competitive potential of a higher educational institution as a market entity]. Ekonomika i upravlinnja, n 1, p. 26-32. (in Ukrainian)

KOZAK, O. M. (2011) Formuvannja marketynghovoji strateghiji konkurentnoji borotjby VNZ [Formation of a marketing strategy for the competitive struggle of universities]. Aktualjni problemy ekonomiky, n. 5, p. 78-82. (in Ukrainian)

KYJIVSJKYJ NACIONALJNYJ EKONOMICHNYJ UNIVERSYTET IMENI VADYMA GHETJMANA. Available: < kneu.edu.ua>. Access: 12 July 2020.

LOVINSJKA, L. H.; PARASII-VERGHUNENKO, I. M.; KORYTNYK, L. P. (2018) Osnovni metodologhichni pidkhody do orghanizaciji upravlinsjkogho obliku v zakladakh vyshhoji osvity ta metodyky vyznachennja vartosti osvitnikh poslugh [The main methodological approaches to the organization of management accounting in higher education institutions and methods for determining the cost of educational services]. In: Aktualjni problemy finansovogho upravlinnja: ghlobaljni tendenciji i nacionaljna praktyka (Jefymenko, T.I. (Ed.)]; Kyiv, DNNU «Akad. fin. upravlinnja»., pp. 437-454. (in Ukrainian).

MENDOZA, J. M.; GALLEGO-SCHMID, А.; AZAPAGIC, А. (2019) Building a business case for implementation of a circular economy in higher education institutions. Journal of Cleaner Production, v. 22020, p. 553-567. DOI: 10.1016/j.jclepro.2019.02.045.

NATROSHVILI, S. Gh. (2015) Strateghichne upravlinnja vyshhym navchaljnym zakladom: teorija, metodologhija, praktyka monoghrafija [Strategic management of a higher educational institution: theory, methodology, practice: monograph]. Kyiv: KNUTD. (in Ukrainian).

PARASII-VERGHUNENKO, I. M. (2007) Strateghichnyj analiz u bankakh:teorija, metodologhija, praktyka:monoghrafija. Kyiv: KNEU. (in Ukrainian)

POLJANSJKA, A. S.; TYMOSHENKO, D. V. (2019) Konceptualjni zasady planuvannja rozvytku zakladiv vyshhoji osvity [Conceptual framework for planning the development of higher education institutions]. Naukovyj visnyk IFNTUNGh. Serija: Ekonomika ta upravlinnja v naftovij i ghazovij promyslovosti, v. 2, n. 20, p.162-174. (in Ukrainian)

PORTER, M. (1980) Competitive Strategy: Techniques for Analyzing Industries and Competitors. N.Y.: Free Press.

RAMISIO, P. J.; PINTO, C. L.; GOUVEIA, N.; HÉLDER, N.; COSTA, H.; AREZES, D. (2019) Sustainability Strategy in Higher Education Institutions: Lessons learned from a nine-year case study. Journal of Cleaner Production, v. 222, p. 300-309. DOI: https://doi.org/10.1016/j.jclepro.2019.02.257

RODRIGUES, P. C. C.; FERNANDES, E. M. S.; SILVEIRA, F.; SANTOS, B. M.; MOLINAR, F. (2019) Analysis of the data on the quality expectation in school services, from the student's perception. Independent Journal of Management & Production (Special Edition IFLOG), v. 10, n. 4, p. 1374-1388. DOI: dx.doi.org/10.14807/ijmp.v10i4.758

SALOGHUBOVA, V. (2007) Kompleksne otsiniuvannia konkurentospromozhnosti VNZ v marketynhovomu seredovyshchi rehionu [Comprehensive assessment of the competitiveness of universities in the marketing environment of the region]. Ekonomist, n. 8, p. 34-37. (in Ukrainian).

SHANK, D. Z. H.; GOVINDARADZHAN, V. (1999) Strategicheskoe upravlenie zatratami [Strategic cost management]. SPb.: ZAO «Biznes Mikro» (in Russian).

SHUHIDAN, S. M.; MASTUKI, N.; NORI, W. M. (2015) Accounting Information System and Decision Useful Information Fit Towards Cost Conscious Strategy in Malaysian Higher Education Institutions. Procedia Economics and Finance, v. 31, p. 885-895.

SYREYSHCHIKOVA, N. V.; PIMENOV, D. Y.; MIKOLAJCZYK, T.; MOLDOVAN, L. (2020) Development of a Risk Management Technique in Strategic Planning of Universities. Case study of a Polytechnical Institute. Procedia Manufacturing, v. 46, p. 256-262. DOI: https://doi.org/10.1016/j.promfg.2020.03.038.

TASKOV, N.; MITREVA, E. (2015) Total Dedication of the Top Management within the Macedonian Higher Education Institutions. Procedia - Social and Behavioral Sciences, v. 1805, p. 219-226.

THAMRINA, H.; PAMUNGKASB, E. W. (2017) A Rule Based SWOT Analysis Application: A Case Study for Indonesian Higher Education Institution. Procedia Computer Science, v. 116, p. 144-150. DOI: https://doi.org/10.1016/j.procs.2017.10.056.

URASHKO, M. I.; NAZARKO, S. O. (2010) Adaptacija matrychnykh metodiv do umov strateghichnogho rozvytku reghionaljnoji vyshhoji shkoly. Efektyvna ekonomika, n. 5. http://www.economy.nayka. com.ua/index. php?operation =1&iid=204. (in Ukrainian).

VAJSMAN, V. A. (2004) Osnovny`e princzipy` konkurentosposobnosti sub`eta khozyajstvovaniya [Basic principles of competitiveness of a business entity]. Ekonomika i gosudarstvo, n. 7, p. 26-30. (in Russian).

YANEZ, S.; URUBURU, A.; MORENO, A.; LUMBRERAS, J. (2019) The sustainability report as an essential tool for the holistic and strategic vision of higher education institutions. Journal of Cleaner Production, v. 207. p. 57-66. DOI: https://doi.org/10.1016/j.jclepro.2018.09. 171.

Article Sidebar

Main Article Content