Price-forming factors choice grounding at intangible assets with negative depreciation independent valuation/appraising

Main Article Content

Yuri Vladimirovich Pozdnyakov
Skybinska Zoryana
Gryniv Tetiana

Abstract

Independent expert valuation/appraising of intellectual property rights objects, such as brands and goodwill, performed by the Costs approach, is based on economic indicators of these intangible assets utility degree, which are connected with the sum of all expenses, related to appraised asset creation and support. These indicators are used as a primary data for these intangible assets market value determination. All these indexes are differently related to the brand value, and relationship between these parameters researches, indisputably, presents both theoretical and practical interest. Because of the cross-correlation relationship closeness between assets market value and these primary data parameters directly depend estimation results accuracy and reliability. The work is verification of basic hypothesis, in obedience to that at the brands valuation/appraising procedure performing as primary data may be recommended to use those indicator parameters, which are characterized with the closest statistical relationship and, respectively, the highest cross-correlation coefficient. Research is based on fact that these intangible assets are able to change their value characteristics in both directions, and change the annual depreciation sign during the separate periods of economic life, made it positive or negative. The purpose of the article is to define the quantitative estimations of cross-correlation relationship strength between economic parameters, which are used as primary data source in Costs approach, and estimated brand value; to perform the comparative analysis of cross-correlation relationship density between the brand value, appraised as intellectual property object, and these economic parameters, that are used as the main price-forming factors; researching and approbation of methodology, based on this cross-correlation relationship closeness quantitative indexes determination, on the certain examples of brands evaluation. Finally, the main purpose is to set the parameter, for which the correlation coefficient is the highest, and which is most expedient to use as primary data source at economic measurements performing.

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Author Biographies

Yuri Vladimirovich Pozdnyakov, Ukrainian Appraisers Аssociation Member

Leading expert appraiser, Ukrainian Appraisers Аssociation (UAA) Member. Councilor of the UAA Western territorial division Lviv organization. UAA Expert council deputy in Lviv district. Now performing tutorial activity on the Appraisers courses of base studies and qualification perfection trainings in Institute of Entrepreneurship and Advanced Technologies of «Lviv Polytechnic» National University. Author of 154 published scientific works and inventions.

Graduated with honors from National University «Lviv Polytechnic», Ukraine, in 1978. During 1978 – 1991 worked in Physics and Mechanics Institute of Ukrainian Academy of Sciences. Since 1994 began to work in position of information and intellectual property defense department director of “Gold Lion international”. From 2000 starts activity in the field of Independent expert valuation/appraising.

Skybinska Zoryana, Accounting and Analysis Department, National University, Lviv Polytechnic

Graduated with honors from Lviv Commercial Academy (LCA) in 2001. After graduating started the postgraduate course at LCA and in 2005 defended her thesis for obtaining a scientific degree of Candidate of Economic Sciences and PhD. An author of more than 60 scientific works and 6 tutorials. Since 2005 is working at the Accounting and Analysis Department, National University «Lviv Polytechnic», has experience of teaching such disciplines as: "Economic analysis" and "Analysis of business activity of enterprises" (in Ukrainian and English), "Theory of economic analysis", "Enterprise economics", "Economics and enterprise management", "Accounting", "Accounting at small businesses”.

Gryniv Tetiana, Accounting and Analysis Department, National University, Lviv Polytechnic

Graduated with honors from National University «Lviv Polytechnic», in 2002. After graduating started the postgraduate course at National University «Lviv Polytechnic» and in 2007 defended her thesis for obtaining a scientific degree of Candidate of Economic Sciences. An author of more than 40 scientific works and 1 tutorial. Since 2007 is working at the Accounting and Analysis Department, National University «Lviv Polytechnic», has experience of teaching such disciplines as: "Economic analysis", "Business - analysis", "Economics and enterprise management", "Accounting".

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