Trends and alternatives for production and consumption towards to a new system’s dynamic

Main Article Content

Minelle Enéas da Silva
Paola Schmitt Figueiró
Marcio Luis Miron Jappe
Luis Felipe Nascimento


The paper aims to study alternative forms of production and consumption and their convergence as a way to create a new system’s dynamic. Firstly there is a theoretical discussion of the themes, then empirical evidence is discussed to make the case, and finally findings are discussed. The alternative forms of production and consumption, such as social business and collaborative consumption, are proven to be economically viable, and may satisfy also social and environmental concerns, in alignment with sustainable development concepts. This suggests they represent an opportunity to leverage a significant transformation in the whole system. The analysis performed can serve to the elaboration of public policies for development, by fomenting these alternative forms; to incentivize entrepreneurs to create similar enterprises to create positive impact and simultaneously generate profits. The empirical evidence we collect is restricted. For further and more conclusive findings we must increase the range of the examples researched.


Download data is not yet available.

Article Details



ABRADI. Brazilian Association of Digital Agencies. (2012) Internet no Brasil cresceu 16% em um ano. Available: Access: 22/11/2012.

Artemisia. (2011) Entenda o conceito [Understand the concept]. Available: Access: 21/04/2012.

BELK, R. (2007) Why Not Share Rather Than Own? Paper presented at the Annals of the American Academy of Political and Social Science.

BERG, A.; HUKKINEN, J. I. (2011) Beyond effectiveness: The uses of Finland’s national programme to promote sustainable consumption and production, Journal of Cleaner Production, v. 19, n. 16, p. 1788-1797.

BÖHM, S.; MISOCZKY, M. C.; MOOG, S. (2012) Greening Capitalism? A Marxist Critique of Carbon Markets, Organization Studies, v. 33, n.11.

BOTSMAN, R.; ROGERS, R. (2011) O que é meu é seu: como o consumo colaborativo vai mudar o mundo. Porto Alegre: Bookman.

BOX 1824. (2011) Projeto Sonho Brasileiro [Brazilian Dream Project]. Available: Access: 04/01/2013.

BRABHAM, D. C. (2008) Crowdsourcing as a model for problem solving: An Introduction and Cases, Convergence: The International Journal of Research into New Media Technologies, 14.

CETELEM IPSOS. (2011). O observador – Brasil 2011. Available: Access: 18/04/2012.

CHESHIRE, C.; ANTIN, J. (2008) The Social Psychological Effects of Feedback on the Production of Internet Information Pools, Journal of Computer-Mediated Communication, v. 13, p. 705–727.

CLARKSON, M. B. E. (1995) A stakeholder framework for analyzing and evaluating corporate social performance, Academy of Management Review, v. 20, n. 1, p. 92-117.

Decock, C.; BAKER, M.; VOLKMANN, C. (2011) Financial phantasmagoria: corporate image-work in times of crisis, Organization, v. 18, n. 2, p. 153-172.

EAGLETON, T. (1997) Marx. São Paulo: Editora UNESP.

EAGLETON, T. (2011) In Praise of Marx. Available: Access: 25/05/2012.

FOLADORI, G. (2005) Por uma sustentabilidad alternativa. Uruguai: Colección Cabichui.

FOSTER, J. B.; MAGDOFF, F. (2011) The great financial crisis – three years on. Monthly Review. Available: Access: 25/05/2012.

FRIEDMAN, T. (2005) O Mundo é Plano: Uma breve história do século XXI. Rio de Janeiro: Objetiva.

Global Entrepreneurship Monitor. (2011) Global Report. Available: Access: 28/05/2012.

HAWKEN, P.; LOVINS, A. B.; LOVINS, L. H. (1999) Natural Capitalism: Creating the Next Industrial Revolution. Little, Brown & Company.

HOPWOOD, B.; MELLOR, M.; O’BRIEN, G. (2005) Sustainable Development: Mapping Different Approaches, Sustainable Development, v. 13.

IDEO. (2012) About IDEO. Available: Access: 18/01/2013.

IBGE. Brazilian Institute of Geography and Statistics. (2011) Brazilian Population. Available: Access: 19/01/2013.

JACKSON, T. (2005) Motivating Sustainable Consumption: a review of evidence on consumer behaviour and behavioural change. Sustainable Development Research Network. Center for Environmental Strategy, University of Surrey.

JACKSON, T. (2007) Sustainable Consumption. In: ATKINSON, G.; DIETZ, S.; NEUMAYER, E. (Ed.). Handbook of Sustainable Development. Edward Elgar Publishing.

KOZINETS, R. V.; HEMETSBERGER, A.; SCHAU, H. J. (2008) The Wisdom of Consumer Crowds: Collective Innovation in the Age of Networked Marketing, Journal of Macromarketing, v. 28, n. 4, p. 339-354.

KRAMER, R. M. (1999) Trust and distrust in organizations: emerging perspectives, enduring questions. Annual Review Psychology, v. 50, p. 569-598.

LAUTERBACH, D.; TRUONG, H.; SHAH, T.; ADAMIC, L. (2009) Surfing a web of trust: Reputation and Reciprocity on Paper presented at the annals of the International Conference on Computational Science and Engineering, IEEE.

LEAVY, B. (2012) Collaborative innovation as the new imperative - design thinking, value co-creation and the power of "pull", Strategy & Leadership, v. 40, n. 2, p. 25-34.

LÉLÉ, S. M. (1991) Sustainable Development: A Critical Review, World Development, v. 19, n. 6, p. 607-621.

LIPOVETSKY, G. (2007) A felicidade paradoxal: ensaio sobre a sociedade de hiperconsumo. São Paulo: Companhia das Letras.

LOVINS, A. B.; LOVINS, L. H.; HAWKEN, P. (1999) A Road Map for Natural Capitalism, Harvard Business Review, p. 145-158.

MAHARAJH, R. (2012) Rio+20: Peoples’ Sustainability Treaties & the Manifesto. Available: Access: 23/11/ 2012.

MANDEL, E. (2001) O lugar do marxismo na história. São Paulo: Xamã.

MARX, K. (1980) Existência e consciência. In: IANNI, O. (Org.). Sociologia. São Paulo: Câmara Brasileira do Livro.

MICHAELIS, L. (2000) Ethics of consumption. Ethics & Society. Available: Access: 22/11/2011.

MONT, O. (2004) Institutionalisation of sustainable consumption patterns based on shared use, Ecological Economics, v. 50, p. 135-153.

OCDE. Organization for Economic Co-operation and Development. (2006) OCDE. Available: Access: 25/04/2012.

ONARAN, Ö. (2010) The crisis of capitalism in Europe, West and East. Monthly Review. Available: Access: 21/05/2012.

ORDANINI, A.; MICELI, L.; PIZZETTI, M.; PARASURAMAN, A. (2011). Crowd-funding: transforming customers into investors through innovative service platforms, Journal of Service Management, v. 22; n. 4, p. 443-470.

PROTHERO, A.; FITCHETT, J. A. (2000) Greening Capitalism: opportunities for a green commodity. Journal of Macromarketing, v. 20, n. 1, p. 46-55.

SEYFANG, G. (2006) Ecological citizenship and sustainable consumption: examining local organic food networks, Journal of Rural Studies, v. 22, n. 4, p. 383-395.

SMITH, N. (2007) Nature as accumulation strategy, Socialist Register, v. 43.

SPAARGAREN, G.; OOSTERVEER, P. (2010) Citizen-Consumers as Agents of Change in Globalizing Modernity: The Case of Sustainable Consumption, Sustainability, v. 2 , n. 7, p. 1887-1908

SWEET, S.; MOEN, P. (2004) Coworking as a career strategy: Implications for the work and family lives of university employees, Innovative Higher Education, v. 28, n. 4, p. 255-272.

THORPE, B. (2009) Clean Production Strategies: What is Clean Production? Available: Access: 25/11/2012.

UNICEF. United Nations Children’s Fund. (2010) UNICEF. Available: Access: 27/11/2012.

UNDP. Creating Value for All. United Nations Development Programme. Available: Acess: 14/04/2012.

UNIDO. United Nations Industrial Development Organization. (2002) Manual on the Development of Cleaner Production Policies - Approaches and Instruments. UNIDO CP Programme. Available: Access: 25/11/2012.

VANDEPITTE, M. (2011) Crisis del capitalismo. Rebelión. Available: Access: 23/05/2012.

VIANNA, M.; VIANNA, Y.; ADLER, I. K.; LUCENA, B.; RUSSO, B. (2012) Design Thinking: Inovação em Negócios. Rio de Janeiro: MJV Press.

WORLD BANK. (2012) World Development Report. Available: Access: 28/04/2012.

WCED. World Commission on Environment and Development. (1987) Our Common Future, Oxford University Press, Oxford.

WHO. World Health Organization. (2010) Relatório da Organização Mundial da Saúde. Available: Access: 28/04/2012.

YUNUS, M. (2010) Building Social Business: The New Kind of Capitalism that Serves Humanities Most Pressing Needs. New York: Public Affairs.