Escape rooms in virtual reality, the concept and application in electronic business doing

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Marko Ranković
Velimir Dedić
Mateja Jovanović
Dragana Petrović
Milena P. Ilić


The world has changed with the help of the Internet; simultaneously, the manner of our business doing has also changed. It has opened a door to new possibilities, business models, and innovative ideas. This electronic revolution has really facilitated communication and trade. The duty on the part of users and followers of technology is to keep advancing and use these means to their own benefit. This paper is aimed at presenting the advantages of using modern technologies, such as virtual reality, in the very business doing of traditional escape rooms.


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Author Biographies

Marko Ranković, Faculty of Information Technologies and Engineering

Assistant professor, PhD. Faculty of Information Technologies and Engineering, Belgrade phone: +381 63 682 818

 Dr. Marko Rankovic is senior banking professional, university professor and lecturer. He is working in Payment/Banking industry for 14+ years. His experience, in various management roles, spanning through the most renowned international companies, such as Euronet Worldwide Inc., SAS Institute, Telenor/Telenor banka and Asseco/Payten – and he is focused on helping the Clients to grow their payments business through providing expertise and technology. Marko has joined Chip Card in 2016, as Executive Director (co-CEO). Apart from professional carrier, he is university professor, and has published 2 books and more than 30 scientific papers.


Velimir Dedić, Faculty of Information Technologies and Engineering

Full professor, PhD. Faculty of Information Technologies and Engineering, Belgrade phone: +381 60 55 99 462

Prof. dr. Dr. Velimir Dedić has over twenty years of university teaching experience in the field of information technology. He is research and practitioner involved in the application of IT in education, especially in mathematics learning. He is the author of several textbooks and a number of scientific and professional papers, projects and software solutions.

Mateja Jovanović, ITS – Information Technology School

BSc in in Electrical Engineering and Computer Science. ITS – Information Technology School – Belgrade, Serbia phone: +381 69 1997512

Mateja Jovanović is Bachelor of Science in Electrical Engineering and Computer Science. Mateja is researcher in Virtual Reality and Data Science. Mateja is CO-founder of start-ups in the IT field (escape room).

Dragana Petrović, ITS – Information Technology School

Profesor of vocational studies, Ph.D. PhD. ITS – Information Technology School – Belgrade, Serbia phone: +381 62 292 702

In the 2001. she graduated on the Faculty of Economics in Belgrade on the course Business Finance and Accounting. Her master's thesis was defended at the Faculty of Management of Small and Medium Enterprises in Belgrade. After that, doctoral thesis was defended in 2013. at the Faculty of International Economics at Megatrend University in Belgrade.

She have ten years of teaching experience and worked at the College of Business Economics and Entrepreneurship in Belgrade and in the Higher Business School in Cacak. Now, she is working at the Information Technology School in Belgrade.

Milena P. Ilić, ITS - Information technology School, University Business Academy in Novi Sad, Department Management of art and media production at Faculty of Contemporary Arts,

Assistant professor, PhD. ITS – Information Technology School – Belgrade, Serbia phone: +381 60 55 22 581

Milena Ilić is an Assistant Professor of the Faculty of Contemporary Arts in Belgrade, and Professor of Vocational Studies of the Higher Education School of Professional Studies in Information Technology ITS - Belgrade where she has been engaged in undergraduate and master vocational studies in the field of Economics and Engineering.

She has published over 70 scientific papers in the international and national scientific journals, monographs and proceedings of international and national importance, including those indexed in WOS. Milena is author of five books and a reviewer on several thematic scientific monographs and journals, books, as well as a member of the Editorial Board of Scientific Journal of Railway.


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APKPURE (2019) The description of eBay VR Department Store. from: Access in: August 1, 2019.

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