Periodicity.: November - December 2019
e-ISSN......: 2236-269X
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Disclosure of strategic resources: is a competitive advantage of companies of stock exchange the Brazilian?

Ruan Carlos dos Santos, Thais Helena Moreira Pinho

Abstract


A compreensão das vantagens competitivas é uma das principais questões teóricas da pesquisa em estratégia. Sabe-se que os recursos estratégicos geram vantagem competitiva e que a divulgação de informações estratégicas de forma transparente, principalmente de recursos, valoriza a organização para os investidores e funciona como atrativo. Dentro deste contexto, analisou-se se a disseminação de recursos estratégicos influencia o desempenho das organizações. Vinte empresas da Bolsa de Valores de São Paulo do setor mais rentável da B3 de 2010 a 2018 fizeram parte da análise. Uma abordagem qualitativa é adotada através de uma análise detalhada dos recursos estratégicos dos Formulários de Referência. Esta análise foi realizada com o auxílio do software Atlas TI. Após essa etapa, o número de divulgação de recursos estratégicos foi comparado com o desempenho medido pelo ROE. O estudo contribui para a evolução da pesquisa em estratégia em relação à RBV e à Teoria da Divulgação e, como contribuição prática, para auxiliar na escolha estratégica das informações divulgadas. Concluiu-se que a divulgação de recursos estratégicos não influencia o desempenho das empresas da amostra. As empresas optam por divulgar o que é vantajoso e não consideram vantajoso divulgar recursos estratégicos, pois há um risco maior de os concorrentes copiarem sua estratégia de recursos. para auxiliar na escolha estratégica de informações divulgadas. Concluiu-se que a divulgação de recursos estratégicos não influencia o desempenho das empresas da amostra. As empresas optam por divulgar o que é vantajoso e não consideram vantajoso divulgar recursos estratégicos, pois há um risco maior de os concorrentes copiarem sua estratégia de recursos. para auxiliar na escolha estratégica de informações divulgadas. Concluiu-se que a divulgação de recursos estratégicos não influencia o desempenho das empresas da amostra. As empresas optam por divulgar o que é vantajoso e não consideram vantajoso divulgar recursos estratégicos, pois há um risco maior de os concorrentes copiarem sua estratégia de recursos.


Keywords


Competitive Advantage; RBV; Disclosure of information; Performance.

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References


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DOI: http://dx.doi.org/10.14807/ijmp.v10i6.1008

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