SELF –ENGINEERING STRATEGY OF SIX DIMENTIONAL INTER- SUBCULTURAL MENTAL IMAGES

How the people continually create and recreate the six dimensional inter inter subcultural relationships from strategic point of view? Can they engeene and direct it toward creating a set of peacefull subcultures? This paper answers to these questions. Our mental images shape the quantity and quality of our relationships. The six dimensions of mental images are: my mental image about me, your mental image about you, my mental image you, your mental image about me, my imagination about your image about me and your imagination about my mental image about you. Strategic engineering is dynamic shaping this images and imaginations. Methodology This survey based on object and the relation between variables is explanatory, correlation and quantitative. The target community members are 90 educated people from universities. The data hes been collected through questionnaire and interviewand has been analysed by descriptive statistical techniques and qualitative method.


INTRODUCTION
The history of inter-subcultural relationship among human kind is as long as human social life. Todays in the huge and discontinuos changes age the acceleration of changes goes beyound of people adaptablity domain (TOFFELER, 1970). So majourity of people are not able to admeasure, compare it,s dimentions, and manage the geometry of their unstable, discontinous and multi dimentional inter sub-cultural communications, due to enhance the quantity and quality of social life, becouse of the sub-culture is on of the invironmental factores which shape the personality of individuals and personality is the set of stable ways that a person react to environment and communicate with others.

Mentaal image
A mental image or mental picture is the representation in a person's mind of the physical world outside of that person (EYSENCK, 2012).
There are several theories as to how mental images are formed in the mind.
These include the Dual-Code Theory, the Propositional Theory, and the Functional-

Subcultural knowledge
Subculture can be define as "a cultural group within a larger culture, often having beliefs or interests at variance with those of the larger culture" (OXFORD DICTIONARY). According Riesman (1950) we can distinguish the majority and minority of meaning of style, a majority, "which passively accepted commercially provided styles and meanings, and a 'subculture' which actively sought a minority style and interpreted it in accordance with subversive values". Hebdige Hebdige argued that subcultures bring together like-minded individuals who feel neglected by societal standards and allow them to develop a sense of identity. Thornton (1995) drawing on Pierre Bourdieu, described "subcultural capital" as the cultural knowledge and commodities acquired by members of a subculture, raising their status and helping differentiate themselves from members of other groups.   Two sociologists showed that a subculture is a group that serves to motivate a potential member to adopt the artifacts, behaviors, norms, and values characteristic of the group (FINE; KLEINMAN, 1979).

Subcultures' relationships with mainstream culture
Potato chip packages featuring hip hop subcultural designs in a case of mainstream commercial cultural merging It may be difficult to identify certain subcultures because their style (particularly clothing and music) may be adopted by mass culture for commercial purposes. Businesses often seek to capitalize on the subversive allure of subcultures in search of Cool, which remains valuable in the selling of any product

RESEARCH TYPE
This survy is based on result an applied research, based on purpose a specific , besed on time period a cross sectional , based on variables a qualitative research and based on conditions is a nonexperimental investigation.

Target community
Target community is the students and faculty members of irany universituies .

Sampleing Method
The members of Sample society have been selected through accessable method.

Data Collection Method
The data and information has been collected through a questionnaire contains twenty descriptive (open answer) questions and interview. This data are first hand.

Data Analysis Mathod
The collected data has been analysed through descriptive statistic techniques (Mean, ratio, Average, middle, Percent) and by Spider-Web thechnique. This technique showes the changes of mental images about inter subcultures.

Variables
The two key variable are: Six dimentional mental images, Subculture, the six

Self-Engineering strategy of Mental image
Self-engineering strategy of Mental image is deliberately scanning the proccess of changing the six dimentional mental images about subcultures in a specific time duration.

Inter Subcultural Ralationship
Any kind of transaction between one or some people from a subculture and one or some people from other subcultures.

Subcultures
In this survey Subculture is Common actions (behaviours), Common Objects (things), Common belives (Opinions) and Common Emotons (Affections) of a social group, like common language and common clothing. The relationship way and ability of a person depend on her or his cultural identities.Identity of people forms through the five involute cultural circle or context.
In this survey these six dimentional mental images have been analysis at the forth level of sociual context.

Second Result:
Any Irany have has at least a transactions with five subcultures at the middle ages (20 to 50 years old). This measns any irany people acquires six different subcultural mental Images about her or himself and other subculture members.

Third Result:
The  http://www.ijmp.jor.br v. 8, n. 1, January -March 2017ISSN: 2236 Half of Iranians have not any direct and fece to face transaction with foriegn cultures and subcultures, and other half Has a few transaction just with five foriegn culture or subculture among handreds subcultures. It means the subcultural knowledge of iranians is in loe level, and the transaction between iranian subcultures and foriegn subcultures are very poor.

Sixth Result
The mental image of 85% people about her or himself and about her or him own subculture has been changed after transaction with other subcultures. It means subcultural relationship is a powerful factor that affects to the shaping proceccess of personality.

Seventh Result
The quantity and quality(positive or negative) of changing of mental images after inter subcultural transaction are not equal see: a) The positive Mental image of 25% of people about her or himself hes been changed to negative b) The 15% of people has not any change at their mental images.
c) The negative Mental image of 16% of people about her or himself hes been changed to positive.

Eighth Result
The mental image of people about their own subculture after transaction with other subcultures has been changed (77%).

Nineth result
The second dimention of mental Image (mental image of a subculture people about other subcultures) has been changed after direct transaction with other subcultures. Amount of this change is about 74%. The direction of this change has been positive and negative. This means that inter subcultural relationships can reform our inter cultural knowledge and make it deeper and accurate.

Tenth Result
The imagination of iranian subcultures about mental images of other subcultres about her or himself hes been changed squal 75% after intersubcultural

INDEPENDENT JOURNAL OF MANAGEMENT & PRODUCTION (IJM&P)
http://www.ijmp.jor.br v. 8, n. 1, January -March 2017 ISSN: 2236-269X DOI: 10.14807/ijmp.v8i1.504 transaction. More than half of cases this change has been awareness about our negative point and weaknessess from comunicational point of view. Our pre mental images about our own subculture usually is positive but this is not true at all time.
We need look at to our identity from other perspectives inter subcultural transaction gives us this oppourtunity. This means that this kind of communication can act as a cognitive strategy of recreating social and cultural even religious peace. (in the opposite direction of cultures and civilizations clash).

CONCLUTION
The three dimentional mantal images of any irani subcultures that from reciprocal prspective it is a six dimentional communication are continually and reflectively changing, reforming, developing, and become accurately. If we decide to analyse and reform and direct this proccesses deliberatly, we can continually make an effective reciprocal inter-subcultural relationship and recreate a peacfull set of globalized subculturals.