ANALYZING THE POSTPONEMENT
OF TIME PRODUCTION SYSTEMS IN MAKE-TO-STOCK AND SEASONAL DEMAND
Dn.
Paulo César Chagas Rodrigues
Instituto Federal de Educação
Ciência e Técnologia de São Paulo - Brazil
E-mail: pauloccr@feb.unesp.br
Fernando
Augusto Silva Marins
Univ. Estadual Paulista (UNESP/FEG)
- Brazil
E-mail: fmarins@feg.unesp.br
Fernando
Bernardi de Souza
Univ. Estadual Paulista (UNESP/FEB)
- Brazil
E-mail: fbernardi@feb.unesp.br
Submission: 04/10/2011
Accept: 25/11/2011
The supply chain management,
postponement and demand management functions are of strategic importance to the
economic success of organizations because they influence the production
process, when viewed in isolation and empirically may hinder understanding of
their behavior. The aim of this paper is to analyze the influence of the postponement
in an enterprise production system with make-to-stock and with seasonal demand.
The research method used was a case study, the instruments of data collection
were semi-structured interviews, documentary analysis and site visits. This
research is restricted to analysis of the influence that different levels of
delay and the company's position in the supply chain have on the practice of
demand management in the productive segment graphic, product spiral notebook
and also in relation to geographical focus (region of the state São Paulo), in
which it will seek to interview the managers and directors. As a way to support
the research on the analysis of case study and the final considerations will be
discussed the following issues: supply chain management, postponement, demand
management and production system make-to-stock. The demand management can be
understood as a practice that allows you to manage and coordinate the supply
chain in reverse, i.e. the consumer to the supplier, in which consumers trigger
actions for the supply of products can make the process more efficient. The
purpose of managing the supply chain is able to allow the addition of value,
exceeding the expectations of consumers, it is necessary to develop a
relationship with suppliers and customers win-win. The postponement strategy
must fit the characteristics of the turbulent environment within the markets
along with demands that require variety of customized products and services and
reasonable costs, aiming to support decision making. The postponement of time
can be a way to soften the increase in inventory of finished product in the
company, which may have a high value, being necessary to reduce the lead time
and also suppliers to change their production strategy of make- to-stock to
make-to-order. The production system make-to-stock shows enough interest to
organizations that are operating in markets with high demand variability, i.e.
variations in seasonal as a way of trying to protect their production and be
more responsive to market needs.
Keywords: Postponement, Supply Chain Management, Demand Management, make-to-stock.
1.
Introduction
Organizations today must be
concerned not only with their production, with demand for its products by the
consumer market and its supply chain, as this tripod cannot create differential
in relation to its competitors. This difference that the consumer is always
looking for and demanding, they are: price, quality and availability.
How to reduce production costs
without affecting the quality and availability of product on the market? From
the inventory postponement strategy. This strategy coupled with the management
may allow a reduction in product cost, since this is talking about reducing the
risk of loss of finished product because it has a high added value, increased
flexibility in adapting to market needs.
According Edalatkhah (2006), in the
new economy, supply chains are needed to address various markets around the
world, set up delivery of customized products, planning for change, never
together with speed and precision considered possible before. Managers need to
work with various partners to monitor the activities being performed together,
in order to solve problems and delays that may occur.
According to The Global Supply Chain
Forum, "the supply chain management is the integration of key processes,
from consumers to producers of raw materials. SCM involves many areas such as
demand forecasting, procurement, manufacturing, distribution, inventory and
transport, interacting prospects strategic, tactical and operational (MCAD;
MCCORMACK, 2001).
According to Tan (2002), GCS en ¬
volves the integration of business processes through the supply chain,
including the coordination of ac ¬ ities and processes not only within an
organization ¬ tion alone, but of all that make up the supply chain.
According to Nascimento Neto,
Oliveira and Ghinato (2002), the CPFR is a tool to facilitate collaborative
planning among the participating companies through the reduction in inventory
levels, combined with improved service levels, in order to address issues such
as: the influence of promotions on sales forecast and inventory management,
influences of changes in the pattern of demand, supply inventory to ensure
availability of products on the shelf, to enable greater coordination between
enterprises in the chain, allow greater synchronization between the various
processes in the industrial manufacturing processes and forecasting.
The CPFR can be defined as a set of
rules and procedures by the Voluntary Interindustry Commerce amparo Standards
(VICS) committee was founded in 1986 with the aim of increasing the efficiency
of supply chains, specifically the retail sector, these standards that aim to
facilitate physical and information flows (NASCIMENTO NETO; OLIVEIRA; GHINATO,
2002).
For Rodrigues and Oliveira (2009)
the demand management is a practice that allows you to manage and coordinate
the supply chain in reverse, ie the consumer to the supplier, in which consumers
trigger actions for the delivery of products making the production system.
According Widiarta and Berghen
(2004), there are several assumptions that must be considered in the modeling
of demand management:
a)
There is no possibility of coordinated replenishment. It is
assumed that all suppliers are sorted independently;
b)
It is assumed that demand is stochastic and independent
manner with a known probability distribution;
c)
The parameters are stationary. The parameters in our systems
are updated occasionally and the general trend in demand for the product is
more constant;
d)
There are multiple items with limited storage capacity.
Storage limitation is represented by the number of available palettes and
shelves for those that can be used on a particular item;
e)
The demand is seasonal in some cases. The demand for a
product finished the month with a large percentage of zero values (often 30
percent or more), with values greater than zero, randomly mixed;
f)
The replenishment time is always constant during a predetermined
period. Therefore, if two or more replenishment orders are simultaneously
outstanding, they should be processed in the same order in which they are
placed. In another word, it may not cross;
g)
There is no quantity discount with regards to the number of
quantity ordered by the company; and
h)
There is only one point providing. The products are provided
at the same place and share a common facility inventory.
For Lambert, Cooper and Pagh (1998),
demand management is one of the eight cases and requires interfaces with the
other seven as shown in Figure 1. We describe the processes that make strategic
and operational management of demand, including sub-processes and activities.
More over, one can identify interfaces with corporate functions, the other management
processes, supply chain and other companies.
Figure 1: Supply Chain Management: Implementation Issues and Research Opportunities Source: Adapted from Lambert, Cooper e Pagh (1998) |
This activity manages the
integration between the supplier, the business and consumer, is responsible for
proper planning of all the demands generated, external or internal, with the
aim of which has a balance between what the supplier can deliver, production
can and what the market needs (FAVARETTO, 2001).
According to Croxton et al. (2001),
the process of demand management has strategic and operational elements, as
shown in Figure 2. In the strategic process, the team provides a structure for
managing the process. The operating process is the updating of demand
management. The implementation of the strategic process is a necessary first
step for integrating the company with other members of the supply chain, is at
the operational level that the day-to-day run. The Figure 2 also shows the
interfaces between each sub-process and the other seven cases. These interfaces
may take the form of a transfer of data to other processes require, or may
involve the sharing of information and ideas with other team process.
According to Pacheco and Candide
(2001), in MTS the product has started its production based on demand forecast.
The arrival of the application causes your service almost immediately. It is
suitable for products with predictable demand, and may have high inventory
cost.
Figure 2: The Supply Chain
Management processes Source: Adapted from
Croxton et al. (2001) |
Daru and Lacerda (2005) describe
that manufacture for stock is a common practice, where one can forecast demand,
and can enjoy moments of the crop to be produced, using resources better and
more balanced way of loading. But this policy has some disadvantages, which
would be the high cost of storage and the difficulty of predicting what will
sell.
According to Van Hoek and Dierdonck
(2000), Verol (2006) and Zhang and Tan (2010), the concept of postponement is
that risk and uncertainty are the costs of the differentiation (form, place or
time) of products that occurs during manufacturing activities, storage and
delivery, being based on the characteristics of the product / process in the
supply chain: (a) product design: the specific content of the operation
postponed (delayed), (b) process: the time when the activities are delayed in
the process, and (c) place: the location where the delay happens.
Ng and Chung (2008) commented that
the strategic placement of the decoupling point the supply chain, the strategy
of postponement can be used. The purpose of the postponement is to increase the
efficiency of the supply chain, moving product differentiation (at the point of
dissociation) closer to the end user. Because the risk and uncertainty are the
costs of goods differentiation and differentiation could occur in the product
itself and / or the geographical dispersion of inventories.
Yang and Burns (2003) describe the
illustration shows three different supply chain strategies which are closely
related to the concept of postponement. The dotted line in Figure 3 reflects
how the delay is associated with the customer's point of disengagement, in
which the end customer influence the supply chain and distinguishes prediction
oriented activities.
The postponement of way is to
manufacture a product or standard basis in sufficient quantities to achieve
economies of scale, while the characteristics of completion, such as color,
packaging, etc.. are postponed until customer orders are received and are
classified into four levels: tagging or labeling, packaging, assembly and
manufacturing (FERREIRA; BATTLE, 2007).
Mendes et al. (2008) based on Zinn
(1990) describe and 4 in the existing subdivisions in the postponement of
discourse form which a brief definition.
a)
Postponement of Labeling: The products are stored without any
kind of classification. Labels and tags will be displayed when a request is
made, and the client specifies the brand that will identify the final product;
b)
Postponement of manufacture: The last manufacturing steps are
completed only after confirmation of the customer's request. Semi-finished
products or even in the form of inputs are stored for the occurrence of
differentiation of the commodity at a time or location nearest to the demand;
c)
Postponement of product: The products can be designed
according to a logic modules, or standardized components to facilitate the
further differentiation; and
d)
Postponement of the process: The production and distribution
can be designed in ways that allow product differentiation downstream and
upstream supply chain.
Yang, Burns and Backhouse (2003),
Engelseth (2007) discuss the postponement of place involves the delay of
freight down the chain until orders are received, thus keeping the goods
centrally, and not have them in one place specific.
According to Wallin, Rungtusanatham
and Rabinovich (2006), Bailey and Rabinovich (2006) and Drohomeretski, Cardoso
and Costa (2008), the strategy of postponement of time assumes that the product
will be requested from the supplier will only arise when a client request,
which will enable the reduction of inventory levels and product obsolescence.
Figure 3:
Postponement strategies and different chains of supplies Source: Adapted from Yang
e Burns, (2003) |
2.
Case Study
The studied company employs about a
thousand professionals in the city of Bauru, SP, distributed among the plant, which has a
building area of 40,000 m², which are installed two production units, called
Unit I and II, and distribution center that has approximately 11 thousand
square meters, where it is transported throughout the production.
In unit I are basically produced
calendars, office products and home and, secondarily, notebooks, this occurs by
having a unit installed in equipment that automates the production of
notebooks. In unit II are produced mainly notebooks.
Since 2004, the company was acquired by a U.S. group, which is a producer of
packaging, office supplies, stationery and specialty chemicals. The categories
of stationery products with the U.S. group operates are: office products,
envelope, promotion, school and home.
The company in Brazil adopts a
production system with features of the classical model, which can easily be
identified by features like: use of linear layout, production in large lots,
low level of production flexibility as the market changes, a variety of
finished products relatively high and specialized operators.
Has formally established an
organizational structure in which the delegation is passed to the second
echelon of the company, which have the function of industrial director,
manager, industrial unit I and II, Quality Manager etc.
The semi-structured interviews with
the director of industrial managers of industrial units and the manager of PCP,
we could observe the reports of the production order, inventory and production
lead time. The on-site visits were conducted with the oversight of some
employees.
The company currently works with
five product categories, and each has peculiarities relating to inventory
management and are classified as follows:
a)
Appointment book: they are products
that have an expiration date, or are dated, and has seasonally, as is their
peak from April to December, production will gradually grow;
b)
School: by being sold for
back to school, have a season and is their peak from July to December;
c)
Office: for the audience
of small businesses, professionals or offices. Do not have a seasonal pattern,
being produced almost all year round;
d)
Home: products that have
a very distinct feature, for domestic use. Do not have a seasonal pattern,
being produced almost all year. It is a very specific niche and exploited in
the United States that is being developed in Brazil, where the company is
developing products and doing some benchmark to detect your level of acceptance
in the Brazilian market; and
e)
Cards and envelopes
party: this new product line was incorporated into the productive process, through
the acquisition of another company located in São Paulo. This product line
according to the board came to complete the mix of products and alignment with
the strategies adopted by the U.S. group. This product has a seasonal pattern
with gaps between periods commemorative relatively small.
As a way of illustrating the
manufacture of college notebooks, will be shown a sequence of pictures,
starting with the processing of paper rolls that arrive at the factory, which
weigh about a ton.
These coils are placed on machines
pautadeiras, that process has started manufacturing the notebooks. The process
is fully automated. The first step is to pautação leaves, those blue lines that
usually guide a linear writing, after being ruled, the paper is cut into sheets,
which will form the core of the book, the leaves are merged and run on a
treadmill, where they will receive the dividers and tabs of material inside the
notebook. Further, the brains are cut and drilled and are waiting to receive
the cover, the palette of adhesives, plastic cover and back cover. At this
moment there is the process espiralização notebook, which goes to the box and
then boxed is to follow your destiny.
The company has capacity to produce,
per month, about 400 000 notebooks. To meet the season back at school the
school year in Brazil, which goes from January to March, the production begins
in September. At the end of the period back to school, all the production is
focused on meeting the demand of the Northern Hemisphere.
Product models that compose the
product lines for the year 2011 will be approximately 1,500, divided according
to Table 1, which also has its representation on the numbers of items. In
Figure 4 is presented in graphic form, the distribution of product models and
their representation. The models that comprise the product lines are not
managed in one way, first because the company has developed a planning approach
for product line and, second, respecting seasonality and the criticality of
each product category.
Table 1: Value
of representativeness of the model and export products
Number of models |
Representativeness% |
Export |
Representativeness% |
|
School |
700 |
46,67 |
300 |
50,00 |
Office |
275 |
18,33 |
125 |
20,83 |
Appointment
book |
200 |
13,33 |
75 |
12,50 |
home |
150 |
10,00 |
100 |
16,67 |
Cards/Envelopes |
175 |
11,67 |
0 |
0,00 |
Total |
1500 |
100,00 |
600 |
100,00 |
Figure 4: Representativeness% in the number of models and what is
exported
In school category, the 700 models
that are produced, exported about 300, to meet both external customers, as the
holding companies, or so-called intercompany sales.
The delimitation of the study will
be in the company product line school. Being a line in which no seasonality and
production system adopted is the Make-To-Stock, will be reviewing the process
of manufacture of the product model spiral notebook.
The production strategy employed is
to make to stock (make-to-Stock), since the product undergoes spiral notebook
with the seasonality of the period back to school the beginning of the school
year and production capacity can not immediately meet all requests that will be
generated in this period.
Based on the seasonality in
production capacity and information systems, management, together with the
support of managers in the areas of marketing, sales, production, finance and
supplies formulate the demand forecasts.
Adopted are two ways to plan the
production: the first is through the planning process in materials, inventory,
production routings, production times. The second is through the dedication of
the lines relative to certain product category.
The production area has a team of Times and Production Methods (TMP) that
participates in the development of products. The goal of this team is
technically evaluating the product and, along with the marketing staff, develop
it, preparing a feasibility study, ie whether it is possible to produce this
product within the script, what will its cost, which will be losses and what
materials will be used.
The TMP team has developed new
procedures in order to reduce losses, thereby avoiding a product coming from
the marketing area with a very high level of loss, which can be time, setup,
script and raw materials.
All possible compositions of product
are documented in order to be able to assess the costs to develop a measurement
standard. This documentation consists of the product design, bill of materials,
efficiency of the machine, setup time and time to production of a certain minimum
lot size of product.
We use the classification method
"ABC" with the objective of defining production cycles, linked to the
volume of stock, basing on the size classification of stock raw materials,
intermediate stock, impact on cost and how to produce and improve processes.
This classification method was
suitable for the product categories that have no seasonality, when all items
classified as "A" possess spare monthly cycles and can impact the
production, the items classified as "B" have spare cycles bimonthly
and can impact moderately in production, and the items classified as
"C" are quarterly replacement cycles and low impact on production.
In relation to products that are
affected by seasonality and are closely linked to the period around the start
of classes the school year, the ABC classification method had to be redrafted
to work with a classification by production volume, i.e. products classified as
"A" have a volume of 100,000 Un., which will be produced in batches
of minimum 25,000 Un.; products classified as "B" have a volume of
50,000 Un., which can be produced in batches of minimum 25,000 Un.; products
classified as "C" have an average volume of 5,000 Un., which are produced
in a single batch.
The product spiral notebook, having
a turnover of high raw material, usually have relatively few weeks of raw
material in stock and process using the FIFO concept for the raw paper,
corrugated cardboard, paint and varnish and for LIFO other materials (wire,
plastic accessories), both in inventory management and in accounting. Being a
very large volume of material and for not having an area proportional to
warehousing and stock coverage varies between three and six weeks.
In relation to the finished product,
working with manufacturing to stock, which are stored at the distribution
center and should be adopted FIFO concept, finished products are packed in
boxes, pallets and then being put on the shelves, which should be labeled as
identification.
The PCP team's main function is to
analyze the quantity of raw materials held in stock, which the productive
capacity, which should be produced and at what time, firing the purchases of
raw materials. There is a team dedicated to sales forecasting, observing the
market and makes sales forecast for the next month, and from this information
determines how much should be produced.
From the general plan of sale, the
PCP makes the production plan, capacity analysis, analysis of critical
resources, materials analysis and critical analysis of best screenplay, setting
a schedule with shorter maturities, or a monthly schedule, as way of measuring the
volume produced which will signal in the volume of raw materials purchased, the
machine downtime due to lack of product, setup, maintenance. This check is done
weekly.
The monthly schedule is divided in
four weeks, to be passed to the factory planning week, when he was studying the
material to be used, defined roadmaps for manufacturing and the possible
backlash.
In the monthly schedule is also
planned to set up times for equipment and assemblies, as way to have a better
use of downtime.
It can be observed that the
postponement of inventory and production occurs across the board, or the
postponement of how the product will only begin to be produced is achieved when
the average stock of covers, back covers and accessories since the start
production this equipment will only operate 12 hours daily for a period of 30
days.
Although the postponement of such a
product was observed that the models are designed with an advance of up to 6
months, so you can plan to purchase, payment and delivery of raw materials.
In the process of postponement so
there is concern in programming in a very thorough delivery of raw materials
throughout the production period, since the time of delivery may vary according
to the productive period, according to Table 2 and Figure 5.
Table 2:
Change in days for delivery of raw materials
Production period |
Day interval between deliveries |
Month
1 |
11 |
Month
2 |
8 |
Month
3 |
5 |
Month
4 |
3 |
Month
5 |
5 |
Month
6 |
8 |
Month
7 |
11 |
Month
8 |
18 |
Figure 5: Graph
of variation in days for delivery of raw materials
Noting the delay in a process
focused on the customer became clear that there is no type of procedure,
because the product spiral notebook has a relatively high demand of about 35
million and that the client and the consumer is not willing to await the
arrival of product, wanting to buy and consume immediately purchase.
3.
Final Remarks
The method of deciding the level of
postponement of the stocks of raw materials and finished products can be
improved, since the decisions are linked to the feeling of executives on the
attitude of the consumer market.
It was noted that CPFR can be the
tool being used wrongly, since it might notice that there is a scientifically
reliable method to validate the information given by the customer and supplier
of level 1.
The formulation of the production
needs may be influenced by the interests of suppliers and departments with
predicted postponement bad estimate, since the control over information that is
not so fastidious.
The team of PCP could be more comprehensive
and collaborative with the departments and thus influencing the definition of
the ABC classification of products, creating benchmarks and measuring
productivity and inventory postponement.
As a way to improve demand
forecasting and supply chain management, could be adopted Vendor Management
Inventory (VMI), allowing you to create the practice of shipping raw materials
and finished products on the date and amount required at the client level and
joint management of reserves.
With the use of tools CPFR, VMI and
QR as a complement to the postponement of form and time, will better manage the
risks of uncertainty, and allows the application of statistical tools.
As a complement to CPFR and VMI,
could be adopted, the quick response (QR), which allow the practice of
encouraging customers / consumers to exercise a level of effective management
of supply chain and, consequently, improve order management, spare inventory,
handling and transportation and exchange of information, thus reducing costs
and improving levels of delay.
The application of quantitative
tools to forecast the demand will enable more precise information about the
consumer market, as the postponement should behave during production. These
tools are still used so much in its infancy, requiring a detailed way better
improvement of the employees involved.
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